5 Copywriting Tips to transform your brand – here are 5 nuggets of wisdom that, if adopted properly, can really boost your profits.
An article from Matt Press, Splash Copywriters, about copywriting tips to transform your brand
Officially, a copywriter is someone who writes copy for businesses. In business, copy-related jobs can be incredibly varied.
We could be talking about website copy, marketing taglines, advertising campaigns, blogs, SEO copywriting, ebooks, white paper… I could go on.
The point is, the term ‘copywriting’ can be misleading, and there’s a good lesson that anyone who is running a home-based business can learn.
Copywriters aren’t just writers. We’re marketers, sales people and problem-solvers.
Google’s changes to the SEO landscape have helped highlight how we’re the go-to content experts these days, but that’s because the business world can no longer afford to risk leaving their words in the hands of the untrained and inexperienced.
However, by being aware of a few techniques and a couple of tips, your business can really jump ahead of its rivals. Here are 5 nuggets of wisdom that, if adopted properly, can really boost your profits.
Copywriting Tips 1. Know your audience.
The key to writing effective business copy is two-fold, really. You need to know whom you’re writing for, and then to tailor the format of that content accordingly. Are your customers tech-savvy 20-year-olds who are reading your words on their tablets? Or are they consumers who hate jargon and prefer a good old-fashioned word doc?
Copywriting Tips 2. Practice your writing.
Fact is, writers write a lot. Popular opinion would have you believe that we all just whack out blocks of text at the drop of a hat. The reality is, good writing that’s easy to read takes hard work. No one writes perfectly at the first time of asking, so create a first draft then set about refining.
Copywriting Tips 3. Let yourself be bored.
It’s important that your business brands itself in an imaginative way. Creativity comes through being bored and letting your mind be free enough to explore different options, both right ones and wrong ones.
Copywriting Tips 4. Allow yourself to make mistakes.
The fear of making mistakes hampers even the smartest of copywriters. Forget about your brand being accepted, or whether your marketing communications will achieve the desired ROI. Just focus on conveying the messages you want in the manner that you want. You’ll soon see what works and what doesn’t.
Copywriting Tips 5. Find your own voice.
Great brands forge their own path; they don’t hit the heights by copying others. There’s no harm in taking inspiration from other people or businesses, this proves you’ve got a pulse. But know where to draw the line. The trouble with adopting someone else’s style is that it’ll come across as insincere. People aren’t stupid.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your own home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
Business Website: Nice Money Publications.com
Main Blog: Mark Ford’s Blog.com
Six Figure Mentors Membership: Six Figure Mentors Elite Member
DEA Membership: Black Founder Member Digital Experts Academy
About Mark Ford
Contact & Connect With Mark Ford
Skype Mark Ford: nm.publications.mf
Connect with Mark on Pinterest
Connect with Mark on Facebook
- Writing Tips
- Copywriting Tips Structuring A Sentence
- Content Marketing Overlooked?
- Five Home Business Copywriting Secrets
- Website Building Tips
- Website Copywriting Tips
- Why you should write articles to promote your business
Thought for the day: By being aware of a few techniques and a couple of tips, your business can really jump ahead of its rivals.