If you’re going to start a home-based business, then you’ll need to embrace online advertising. Here’s 5 online advertising trends for 2015 to help you.
Online advertising has become a staple of any successful marketing campaign. In 2015, the online advert will continue to grow in popularity as businesses look to highlight their brand, products and services. You may think growth in online advertising means more status updates on Facebook or a few more tweets, but there’s much more to it than that.
Here are some of the latest online advertising trends, along with their pros and cons.
Online Advertising Trends
• Content will be more important.
Your online ads need to be as sharp as possible and the content is key. With customers becoming increasingly familiar with online advertising, your words must be more powerful than ever.
However, creating content that’s cutting-edge, simple, fast and effective poses challenges. Online ads can no longer be swamped with visual effects, so more time is needed to craft some great words.
• Channels will be connected.
Facebook and Twitter ads will not be going anywhere. However, in 2015 we could see the creation of multi-channel advertising. TV and Film are rapidly moving online so we will see a rise in that area and search optimisation and data collection will be moved under the same roof as social networking ads.
It’s worth noting though that TV advertising may be in decline. That means some campaigns will be entering completely new territory by focusing on ad areas such as Netflix. Undoubtedly, some ads will have to be tried and tested.
• Mobile will become the biggest form of advertising.
The mobile industry continues to expand at a ridiculous rate, so although mobile advertising has been around for a few years it’s clear that new opportunities will arrive. Even if this means more browser/search engine ads, they must be constructed for phone format.
One thing to bear in mind though. As the smartphone is considered a highly personal device, the ads will have to be personal and include a more direct style of copy. Generic ads simply won’t do.
• Data driven campaigns will be on the rise
This will be a great opportunity for advertising teams to create a whole new brand of online ads that can specifically target individual customers.
Expect taglines like ‘How about Weetabix for next week’s shop, Dave?’, or ‘You haven’t read NME for a while, Bob’.
The only issue with bespoke marketing is that it really needs to be spot on, or we risk becoming an annoyance. Personalised advertising is a sensitive topic and it’s important that marketing campaigns are not invasive or breach a customer’s privacy.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Thought for the day: Business ideas are ideas and won’t come to fruition without implementing and learning online advertising trends.