Blog loads – because being liked in business is better than being good.
An article from Matt Press, Splash Copywriters, about blogging loads because being liked in business is better than being good.
Clearly you do have to have some sort of competency to succeed in business, both in terms of management and the provision of goods/services, but remember that life isn’t always fair and excellence isn’t always rewarded.
Being liked in business is a really underrated thing.
Being a people person doesn’t often go hand-in-hand with the harsh reality of business, but if you can manage to combine both, you’ll be onto a winner.
Why? The reason’s simple. People don’t buy from businesses. People buy from people.
Networking is great for getting out and meeting new contacts, gaining new leads and establishing rapports with like-minded people. Networking taught me all about how you should never underestimate anyone, because you don’t know what they’ve done in their careers, who they know or what they’re going to achieve.
That’s something that’s been of great value to me, but networking does have limitations. What if your prospective customer isn’t like you, they don’t want a chat or you don’t have the time to establish a rapport with them?
The point is, the world is full of different personalities, not everyone’s the same. Can you be likeable and trustworthy to everyone? It’s hard, but having a blog is a great start because it gives you a vehicle to talk about your company or your industry in a different voice. With a blog, you’ve got more room to explore what’s important to you, whether that’s your products, your brand values or your favourite movie.
Blogs also let you reveal your experiences. Maybe you can use your blog to discuss problems you’ve come across? If you can solve issues for others, you’ll only increase your standing and enhance your reputation within the industry.
Use your blog (and your website in general) to expose the people behind your brand and you’ll be rewarded.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: People don’t buy from businesses. People buy from people. Expose the people behind your brand to be onto a winner!