Blogging Benefits

Blogging Benefits – The Basic and Essential Benefits of Blogging – It’s Not A Secret!

Mark Ford

Mark Ford

Today I continue with a series of blog posts about blogging and share with you an article about blogging benefits.

However, the benefits of blogging aren’t exactly a secret, they are well known!

In fact, most home business professionals regard blogging to be an essential part of their overall marketing strategy, and a crucial method in running an effective online business.

However, if you’re new to the world of online content, and you’re simply searching for an excuse to dip your toe in the water, consider the following blogging benefits. First I provide a summary of blogging benefits followed by blogging benefits in more detail.

Blogging Benefits – A Summary!

  • Drive free search engine traffic
  • Frequent updates get you noticed
  • Each blog is a brick in the wall – build the house and the website traffic will follow
  • The volume works together
  • Opportunity to target multiple keywords
  • Share what you are passionate about
  • Builds up trust in you and your brand
  • Provide information readers are looking for
  • Make yourself the go to person – the expert!
  • Share posts on Social Media for more traffic
  • Re-purpose content into newsletters
  • Share with subscribers = provide value
  • Brand loyalty with high quality content
  • High quality posts = higher conversions
  • Others share your content = backlinks
  • Rank for long tail keywords more likely to buy
  • The more posts you have = more leads/sales
  • Readers can start a discussion with you!
  • It allows interaction – ask what they want!
  • Provide the information they want!
  • Google loves you if you post frequently!
  • One blog here and there does not cut it!
  • Provide your own thoughts and insights!
  • Over time more search engine traffic
  • Over time build customer trust and loyalty
  • Over time drive more traffic and sales
  • Over time compete with the big brands
  • Big brands have big marketing budgets
  • Small business owner no budget so blog!

Blogging Benefits In More Detail!

  • Blogging Benefits – Blogging Increases Search Engine Traffic

A good way to think of blogging, is to relate it to fishing. The more hooks you put into the water at any given time, the more likely you are to have a hook that ends up catching a fish. In the same way, the more you add content to your site with blogs, the more the pages from your domain will be indexed in search engines, improving your organic search visibility and increasing traffic.

  • Blogging Benefits – Blogging Humanizes Your Brand

One of the biggest issues that companies face today, is convincing consumers to buy from them, rather than turning to a competitor. The more personal, and carefully crafted your website content is, in the form of emotional, and engaging blog posts, the more you will show the personal side of your business. Since people connect with people (not companies), showing this personal side is a good way to touch on issues of concern for your prospects, while showing off what your brand is truly passionate about.

  • Blogging Benefits – Blogging Supports Other Initiatives

Say the most significant part of your online marketing campaign is your social media initiative. It’s hard to maintain a good social media presence if you don’t have constant access to high-quality, unique content. Sharing other people’s content can be a good start, but eventually you want to start directing people back to your own website. Having blogs to share on social media will increase your traffic, while ensuring you have a more comprehensive marketing strategy.

  • Blogging Benefits – Blogging Increases Your Leads

Research has shown that the more pages a website has (including blog pages), the more leads it’s likely to get. In fact, research from Hubspot has found that businesses with between four hundred and one thousand pages receive about 6 times as many leads as websites with only 50 to 100 pages. More pages lead to more form submissions, more quotes, more interaction, and inevitably – more sales.

  • Blogging Benefits – Blogging Improves Conversion Rates

Finally, an active blog shows your audience that your business is alive and active, and lovingly maintained. If you can’t update your blog regularly, then it’s going to give a bad impression to your customers, and may even damage brand loyalty over time.

Regular, consistent blogging is what matters when it comes to getting great conversion rates, and fantastic profits.

I wish you every success in running your home business blog and if you would like to obtain a free copy of my blogging ebook, click the banner below.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

Nice Money Publications

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Thought for the day!

Blogging is very beneficial to your home business. Do you agree with these blogging benefits? – Join the conversation on the comment box below.


Mark Ford – Blogging Benefits – Top of Page

About Mark Ford

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. Read my story at http://markfordsblog.com/about-mark-ford/ or http://markfords.com Helping you achieve your inner peace. Mark Ford, Home Business Lifestyle Coach.
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