Does your company care and show social goodwill?
An article from Matt Press, Splash Copywriters, about social goodwill.
Recent research shows that companies that display some sort of social conscience are more likely to be successful than those that don’t.
As a home business owner, you’ve probably got a million and one jobs to do every day, but looking beyond the balance sheet might be one of the most important.
When a company shows goodwill, it’s usually towards a customer. Maybe they’re returning something faulty, lost a receipt or are unhappy with an aspect of their payment journey. Something’s basically gone wrong.
But more and more brands are starting to show goodwill in other ways.
When a business embraces social goodwill, their profits can soar. This is due to the subsequent improvement in consumers’ perceptions of its products or services.
The cynics would always question a company’s motives for giving some of its profits away, or for investing in a local community scheme. And generally, they’d be right. The thing is, as the audience, we all know what’s going on and despite this, we still approve. The key principle here is whether the company in question is appearing to act genuinely.
If you embrace social goodwill, don’t do so in the hope of ‘a bit of PR’ – you’re not aiming for a couple of column inches. If you truly put the interests of your business to one side, you’ll get all the benefits you’ve ever wanted and much more besides. The coverage you’ll get from independent sources will go a long way to boosting your brand with customers who have strong moral opinions.
Forget about guilt. Big brands use copy and images in all kinds of ways, hoping that their mission statements resonate with us, sway us and convince us. Choose a charity or a cause that you believe strongly in. Whichever route you choose, make sure that your motives are honorable, because people aren’t stupid. But get brand responsibility correct and you’ll be able to create a powerful image of a business that has superior products, stronger values and robust revenues. Put simply, you’ll make more money.I wish you every success in your own home business.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: Put your business interests to one side, show social goodwill and see what happens!