Is your content getting overlooked because you can’t just expect your content to be found!
An article from Matt Press, Splash Copywriters, about whether your website content is being overlooked.
As we’ve explored before, if you’re running a successful, home-based online business, you’ll already be creating lots of quality content. The trouble is, you can’t just expect your content to be found. And even when it is found, how can you make sure that it’s read?
The stats are alarming. We already knew that, when online, people tended to scan web pages rather than read copy thoroughly. Recent research suggests that only 20% of words on web page are actually read, putting our bottom line in serious danger.
Your content should have clear, catchy headings and sub-headings. So, regarding copywriting tips, what better place to start than the very first heading we see – the title of your pages and posts?
Most people spend ages writing their content and quickly scribble down a headline at the end. If anything, you should use the opposite approach. The character limit shouldn’t exceed 65 characters so that it will show up nicely in search results. Research also seems to suggest that the perfect headline length is 6 words, as we’re naturally lazy and are wired up to absorb less information these days.
Headlines made up of a question and focus on the reader are very popular. Meanwhile, don’t be afraid to use negative words and phrases, because they reach out to our insecurities and imply you’re about to solve a problem.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success with your own home business website content.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
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Thought for the day: you can’t just expect your content to be found. And even when it is found, how can you make sure that it’s read?