Content Marketing Overlooked?

Is your content getting overlooked because you can’t just expect your content to be found!

An article from Matt Press, Splash Copywriters, about whether your website content is being overlooked.

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

As we’ve explored before, if you’re running a successful, home-based online business, you’ll already be creating lots of quality content. The trouble is, you can’t just expect your content to be found. And even when it is found, how can you make sure that it’s read?

The stats are alarming. We already knew that, when online, people tended to scan web pages rather than read copy thoroughly. Recent research suggests that only 20% of words on web page are actually read, putting our bottom line in serious danger.

Your content should have clear, catchy headings and sub-headings. So, regarding copywriting tips, what better place to start than the very first heading we see – the title of your pages and posts?

Most people spend ages writing their content and quickly scribble down a headline at the end. If anything, you should use the opposite approach. The character limit shouldn’t exceed 65 characters so that it will show up nicely in search results. Research also seems to suggest that the perfect headline length is 6 words, as we’re naturally lazy and are wired up to absorb less information these days.

Headlines made up of a question and focus on the reader are very popular. Meanwhile, don’t be afraid to use negative words and phrases, because they reach out to our insecurities and imply you’re about to solve a problem.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

I wish you every success with your own home business website content.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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Thought for the day: you can’t just expect your content to be found. And even when it is found, how can you make sure that it’s read?

Mark Ford – Content Marketing Overlooked? – Top of Page

About Mark Ford

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. Read my story at http://markfordsblog.com/about-mark-ford/ or http://markfords.com Helping you achieve your inner peace. Mark Ford, Home Business Lifestyle Coach.
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