What role should content marketing play for your home business asks Matt Press?
An article from Matt Press, Splash Copywriters, looking at content marketing tips.
Content marketing is another of those business terms you can file under ‘jargon’.
It’s a surefire certainty in any game of boardroom bingo. Trouble is, content marketing is extremely important.
The role of content has changed enormously over the years. I’d even go as far as to say it underpins the success of every brand that has a digital presence.
For the newbies, good content marketing strategy doesn’t revolve around creating stuff for the sake of. That approach of flinging as much muck around until something sticks will never be a recipe for success. In fact, brands who produce the most content often do that because they lack a clear marketing strategy.
Content Marketing And Taking Action!
Instead, content marketing gives your customers (both existing and potential) the insight they need to make an action.
That action might not necessarily be to buy something from you. It might be to download an ebook or subscribe to a blog.
The key point is that it’s the content that will dictate things. So long as you’ve got the strategy in place and the means to create the quality content that will attract the right customers in the first place, you’re onto a winner.
As the owner of a home-based business, your content needs to work hard to create brand awareness, differentiation and credibility.
It needs to work with your target audience, solve a problem, answer their questions and convince them to take another step in their journey, whatever that journey looks like.
Strategy is one thing, but as far as creating content is concerned, never forget the customer is in charge. Be engaging, be personable, be relevant and be reliable. Your content has got to be worth spending time on.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your content marketing for your home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
Business Website: Nice Money Publications.com
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Thought for the day: content marketing is a favourite way for Mark Ford to get his message out to the world. Do you like to write, then become a copywriter and blogger!