Copywriting Tips Structuring A Sentence > Revealed: the purpose of every sentence.
A copywriting tips article from Matt Press, Splash Copywriters, about the purpose of every sentence.
Many people – and therefore businesses – fail to appreciate what it is that separates business copy from the words contained within your favourite novel or magazine.
The difference between the two formats lies in the reader.
When you’re reading a book (or listening to song or watching a movie for that matter), you’re an active participant. That is to say, you’ve made a commitment to consuming that content.
Apart from the odd occasion where you’ve walked out of a cinema before a film has ended, you tend to stick with these forms of entertainment right through to the finish.
However, with business copy, customers have no such similar loyalties. They don’t have to commit any time to reading your business copy whatsoever. They’ve got no allegiances to your brand and, if anything, consumers know that there’s probably someone who does something similar just a few clicks away.
When we look at what constitutes business copy then, we must realise that your copy has to be incredibly effective – otherwise you’ve no idea what your customers are thinking or doing, and you’re essentially just rolling the dice. By carefully creating persuasive copy, you can regain some control.
So how do you create effective website copy?
That’s a hefty topic in itself, but here are a few quick tips. For starters, forget about what you want to say. Put yourself in your customers shoes and think carefully about how they’ll be looking at your website.
- What do they need to hear?
- What is their user experience like?
You should already have a good idea of your business goals, but segment your copy goals too. Certain pages are used to pique interest. Others are meant to reveal the people behind your brands. Some might need to usher a lead down the conversion funnel. When you’ve written your copy, ask yourself if it achieves the goal in question.
Also, remember the purpose of each sentence. The purpose of each sentence is simple: it’s to get the next one read. Choose each word carefully and make them work hard.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.”
Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your own home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
Business Website: Nice Money Publications.com
Main Blog: Mark Ford’s Blog.com
Six Figure Mentors Membership: Six Figure Mentors Elite Member
DEA Membership: Black Founder Member Digital Experts Academy
About Mark Ford
Contact & Connect With Mark Ford
Skype Mark Ford: nm.publications.mf
Connect with Mark on Pinterest
Connect with Mark on Facebook
- 5 Copywriting Tips To Transform Your Brand
- Writing Tips
- Content Marketing Overlooked?
- Five Home Business Copywriting Secrets
- Website Building Tips
- Website Copywriting Tips
- Why you should write articles to promote your business
Thought for the day: The purpose of each sentence is simple: it’s to get the next one read. Choose each word carefully and make them work hard.