Create Banner Ads

Create Banner Ads – Tips On How to Create Powerful Banner Ads For Your Home Business

Banner advertising is still a very powerful marketing strategy. Today I am going to share with you some valuable tips on how to create banner ads that convert.

You must have visited websites and a banner has caught your eye. Well that is the effect you need to have on people when you create banner ads. You need to think about how you can create that wow factor.

With that in mind I am going to share with you some really valuable tips on creating that perfect banner ad and why this is important.

Create Banner Ads – Follow This 6 Step Banner Advertising Formula To Get More Clicks On Your Banner Ads

create banner ads

Create Banner Ads

Create Banner Ads – Make Them Appealing To The Eye

graphics software
Banners are supposed to catch the eye so they need to look good but also a great emphasis can be placed on the size and placement of the banner on a webpage.

Leaderboard banners are going to have the most impact as they are at the top and we usually read from top to bottom. Then there are side bar banners and the most popular position would be the right hand side of your webpage.

The next thing to think about is the size of your banner. There are some standard sizes and they are as follows.

  • 486 x 60 Pixels (Full Banner)
  • 392 x 72 Pixels (Full Banner with Vertical
  • Navigation Bar)
  • 234 x 60 Pixels (Half Banner)
  • 120 x 240 Pixels (Vertical Banner)
  • 125 x 125 Pixels (Square Button)
  • 120 x 90 Pixels (Button 1)
  • 120 x60 Pixels (Button 2)
  • 88 x 31 Pixels (Micro Button)

The next thing to consider is the main colour of your banner. Colours are emotive so you will need to look at the purpose of your banner and pick a colour that is relevant.

The last thing to consider is your graphics and animations. Only use high resolution images because you can’t afford to have a banner blurry.

Create Banner Ads – Marketing Strategies

There are some tactical marketing strategies you need to consider when you create banner ads. The first thing to incorporate is scarcity.

People hate the thought that they are going to miss out on something. So you could put a countdown timer on it or say there is a limited supply.

Then you need a strong call to action. People need to be told what to do and where to do it. So you could put something like “Click Here Now”.

Keep your call to actions as short as possible, punchy and to the point.

Create Banner Ads – Don’t Overcomplicate Things

Keep it simple and clean. Don’t make it to busy with lots of information as this will only confuse people.

Saying that, the use of animation is becoming popular with audio files in the background. I think the thing to consider is to have fun and play about with different designs. The more you do it the better you will become.

Create Banner Ads – Where You Direct People To After They Have Clicked On Your Banner

Think about the purpose of your banner. Is it for lead generation or are you looking for a sale. What is the purpose of placing the banner ad online?

So you need to think about where you are sending people. For lead generation you will need to link to a lead capture page and if you are looking for someone to purchase something from you then you will need to link to a sales page.

Wherever you direct the visitor you must make sure that the product you are offering, whether it is free or a paid solution, is of very high quality.

The clicks on your banner will cost you money so you need to back it up with where you send people afterwards.

Create Banner Ads – Analyse Your Statistics

When you have had your banner ad running for a few days you need to understand what is happening to gauge it’s performance and you do this by analysing some simple metrics. I will now give you some metrics that you need to look out for.

  • Click & Click Through – The amount of people who have clicked on your ad.
  • Page Views – The amount of people who have visited your page.
  • Click Through Rate – This is worked out on how many people have clicked your banner ad and the amount of page views your page has received.
  • CPC v EPC – CPC stands for “Cost Per Click” & EPC stands for “Earnings Per Click”. This is the most important to keep an eye on. If your CPC is more than you EPC then you are losing money. If it this other way around then happy days as your are in profit.

Create Banner Ads – The Webpage Your Banner Ad Is Placed

The webpage your banner goes on is as important as the banner itself. It needs to be well designed so that the visitor hangs around.

If it is a third party webpage that you banner is on there is not really a lot you can do about it as the advertising platform you use have their own network of publisher sites that they use.

If it is your webpage on your own site then there is plenty you can do about it. You need to make sure that it is clean and uncluttered. Also make sure the navigation is easy for the visitor to get around.

Create Banner Ads – Use Graphix Creator

With Graphix Creator you can produce stunning and high quality banners and other graphics for your website. You can use stock images or upload your own and there are tons of fonts and colours you can use to create stunning designs. Learn more about Graphix Creator by clicking on the banner below.

create banner ads


I have given you a formula to use when you create banner ads. Have fun when you create your banners and let me know how you get on by leaving a comment in the comment box at the bottom of the page.


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Mark Ford

Mark Ford

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn’t have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy.

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