Email Marketing 2015

How powerful is email marketing in 2015?

An article from Matt Press, Splash Copywriters, looking at email marketing 2015.

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

Many people consider email marketing 2015 to be a tired, old-school marketing strategy that has no place in today’s world.

However, it’s hard to argue with the stats. The fact is, we all send a lot of emails. Over 100billion emails are sent and received every single day.

As business owners, we’re all interested in where our potential customers are – actually though, they’re often to be found sitting right in front of a home computer looking at their inbox.

Now that we’ve established how emails are still extremely well used, one key question remains: how do you get your emails opened? Because let’s not forget that the best email list in the world is useless if the people on your list never read anything you say. Nothing happens until your email marketing 2015 gets opened.

The key metric we’re looking at, then, is click-through rates. Here are some email marketing tips to increase your click-through rate and engagement.

email marketing tips

Email Marketing 2015 – Tip One – Create engaging content.

This is a no-brainer from a business point of view, but also technically too. Email service providers like Gmail, Hotmail and Yahoo will look at your open rates, bounce rates and the like to determine whether you’re email should be sent to the recipient’s junk folder.

Email Marketing 2015 – Tip Two – Pick you email title carefully.

There are several different approaches here, depending on what your campaign is. Your email title could be entertaining, interesting, curious, strange or professional and credible. Just think about your target audience and what’s most likely to resonate with them.

Email Marketing 2015 – Tip Three – Make your important points early.

Assuming someone does click on your email, you’re going to need to be succinct and benefit-driven. Emails are still extremely well used, but that also means that we’re pickier about what’s worth investing time in reading and what isn’t.

Email Marketing 2015 – Tip Four – Timing is everything.

You know your prospects better than anyone, so send your email at a time when they’re most likely to engage with whatever you’ve got to say.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

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I wish you every success in your home business.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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Thought for the day: email marketing is alive and kicking. Do you agree? – Leave a comment below to continue the conversation.

Mark Ford – Email Marketing 2015 – Top of Page

About Mark Ford

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. Read my story at http://markfordsblog.com/about-mark-ford/ or http://markfords.com Helping you achieve your inner peace. Mark Ford, Home Business Lifestyle Coach.
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