Facebook For Marketing

Facebook For Marketing – 4 Reasons For Using Facebook To Advertise Your Business & The Products And Services You Offer

If you are not using Facebook for marketing your business then this article from Mark Ford will give you 4 reasons why you should start to use Facebook to attract leads and customers to your business.

mark ford

Mark Ford

In this article Mark Ford looks at the powerhouse of social media which is Facebook and shares 4 reasons why you should be using Facebook for marketing your online business.

Facebook has come along way since Mark Zuckerberg had the idea of setting up a platform where friends could connect and communicate with each other. Over the last decade especially it has become the major powerhouse when it comes to social media, and over the last few years businesses have released just how much they can leverage the platform to market their businesses.

There are many strategies that you can use Facebook for marketing your business, both free and paid, which when you know what you are doing can be very profitable and there are many courses that you can invest in to master the skill sets needed.

This post is designed more to explain the benefits and reasons to use Facebook for marketing your products and services and I want to share 4 of them to help you understand why Facebook is so powerful.

Facebook For Marketing – 4 Tips On Why To Leverage Facebook & Make It An Integral Part Of Your Marketing Plan

facebook for marketing

Facebook For Marketing

Facebook For Marketing – You Can Laser Target Your Audience

Within Facebook’s advertising platform you can tailor your ads to ensure that only people who are interested in your products and services will see your ads within their news feeds. This is a lot more cost effective because you won’t be trying to sell to everyone, only people who you have pre-qualified when you enter in certain criteria into the settings when building your ad will be targeted.

You can select your audience by their gender, where they live, and what their interests and behaviours are. This means that every click your ad receives is a red hot potential lead or customer.

Facebook For Marketing – You Control Your Purse Strings

Paid advertising can be very expensive on some platforms but Facebook allows you to control how much you want to spend on your advertising. This means you can compete on the same platform as the big boys even if you only have a small marketing budget.

You can cap your daily expenditure, so for example if you have $100 for an ad you can spread that over 10 days so your ad spend will only be $10 a day which is much more manageable day to day.

Facebook For Marketing – Define Your Objective

Within their platform you can define the objective of your ad campaign. Sometimes you will be looking to make a sale but there are other times when you want to gather leads for your subscriber list or if you have a really good post on your fan page you may want to increase the engagement of that post.

So whatever your objective is then Facebook will enable you to run your ad accordingly.

Facebook For Marketing – Get People Talking

Facebook has this great feature where people can tag their friends into the ad so that they get notified of your recommendation. Word of mouth advertising is the best form of marketing and this is the digital version of that concept.

Think about your own buying habits for a moment. How many times have you taken action on someones recommendation? This is your proof of concept and Facebook can make it happen for your business.


As you can see Facebook for marketing has huge benefits for all business owners. Your audience is right there in front of you on this platform so all you need to do is take action to define who your ideal customer is and then connect with them. If I can be of any further help then please feel free to contact me here.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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