The importance of forum marketing. Be Creative in your home business marketing!
An article from guest blog writer, Matt Press, Splash Copywriters, looking at the importance of forum marketing and being creative in your marketing efforts!
If you’re going to make a success of your home-based business, then you’re going to need as many creative marketing strategies as possible. One very under used marketing strategy out there is forum marketing.
The great thing about forum marketing is that there’s pretty much a forum out there for everything. Copywriting, SEO, home business, wrestling, fishing… you get the idea.
But forums are really great for two reasons. Firstly, they’re filled with people who are enthusiastic about the topic in question. You’re not going to hang out on a home business forum if you’re not really into starting or building a home business, are you?
That means that if you promote services and content properly, you can have some customers on your hands. And in the worst-case scenario, you could certainly create some fans and brand advocates to help you spread the word about your home business.
Secondly, most forums are pretty active. You’ll hear a lot of content marketing advice that stresses the need to understand where your audience is. Well, many of them could be hiding out in a forum. Not only that, but they could be there daily, posting, talking and ready for a conversation.
Forum Marketing – Remember A Couple of Things!
There are just a couple of things to bear in mind with forums.
One thing is that members (particularly active ones) can be a little precious about forum etiquette. That means you can’t go storming in creating post after post about stuff you’re selling. That’s not going to get you any credibility. In fact, you might find yourself quickly ostracized in the forum.
It’s all common sense. When you register at a forum, post in the ‘hello’ thread and introduce yourself. Then gradually start to chip in with your thoughts on conversations (I’d advise posting at least 25 non-salesy comments).
Wait a few days and then reply to a couple of questions. Try to help people out a little. That should be enough. Then slowly start talking about stuff you do or blog posts you’ve created now and in the past.
If you’ve nailed the process, you should start seeing a lot of traffic come through to your website. As always though, you need to monitor whether forum marketing is working for you so that you don’t waste precious time on a strategy that’s not right in your field. So head over to your Google Analytics data and see where your traffic is coming from.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
For further forum marketing and free marketing blog posts from Mark Ford Click Here
I wish you every success in running your home business and driving free traffic with forum marketing.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
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Thought for the day: if you have very little money to market your online business as you start out, take a look at forum marketing as a strategy to drive traffic for free. You will have to invest time not money, but the resulting traffic can help you generate traffic to use in paid marketing.