4 Reasons Why Small Home Businesses Really Need Great Copywriters
An article from Matt Press, Splash Copywriters, looking at how great home business copywriting can help your home business.
If you are just starting out as a small home business or perhaps yours isn’t quite hitting those targets yet, this article should really help.
You see, no matter how large or small your company happens to be, great copy is absolutely vital in so many ways. From the content on your website pages to those all-important emails, average copy simply will not do it for you.
Here we’ll discuss some of the key reasons why you should be investing in a professional copywriter sooner rather than later
- SEO – This 3 letter word is just as important today as it was 5 or 6 years ago and if your web pages are not doing what they should; your hit rate is going to be an issue. A talented copywriter will write with search optimisation at the forefront of their mind and those keywords will never look out of place.
- Strategies – Your copywriter should have oodles of experience as far as marketing ideas are concerned and they can supply you with plenty of angles to approach your potential audience from. Ask them to take a closer look at your existing website for a fresh perspective or maybe they can help to create a new one instead? Whatever your budget, you can bet that a good copywriter will offer a great ROI because they’ll be able to offer dozens of cool options along the way.
- Competitors – Your new best friend should be adept at looking at your target audience and rival suppliers and they will be able to fill in any missing pieces as far as your existing strategy is concerned. Ask them to research your market and see if they can find any unique selling point’s that will set you apart from the rank and file. Remember that copywriters spend their professional lives surveying marketing ideas and strategies and this will pay off big time when you decide to hire your very own wordsmith.
- Creativity – Although you may have majored in English and have a bit of a thing for words, wouldn’t you be better off concentrating on your real role and allow the experts to get creative with your content instead? They will be able to come up with fresh ideas and new approaches that should add up to a higher conversion rate and more sales.
Your small business may be doing okay at the moment but if you hand over the content duties to a copywriter who shows a real interest in promoting your brand, you will soon see even better returns in the future.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your home business copywriting.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
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Thought for the day: get a good copywriter for your small home business. Can you afford not to hire a copywriter?