Home Based Business Re-Targeting

What is re targeting and how can you use it with your home-based business?

An article from Matt Press, Splash Copywriters, about re targeting and how can you use it with your home-based business?.

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

So I was looking at buying a new bed the other day.

After spending ages trying to work out the tangible difference in wood quality between all the options on the Ikea website (believe me, that warrants its own blog post), I’d had enough.

After deciding to halt my research and come back another day, I didn’t realize that the bed companies of this world hadn’t finished with me.

For the rest of my day, I was met with bed adverts on almost every website I visited.

Was that going to be it? From here on in, am I going to be met with bed adverts no matter where I go and until I get my wallet out?

Why does this happen? The strategy is called ‘retargeting’.

Retargeting is a cookie-based technology that allows websites (and therefore website ads) to effectively follow someone around the web.

The technology is based around a simple Javascript code that is written into a website. It’s easy to implement, invisible and won’t affect the website’s performance in any way whatsoever.

Clearly, it’s a very powerful tool. If you’re in business and were to use re targeting, you can use the technology to continue advertising products to people who’ve previously been to your site. Maybe that customer wasn’t ready to buy earlier, but they might be later? If so, re targeting can drive those leads back to your website so no sale is lost.

Re-targeting can make a huge difference to your bottom line. So, if you’ve got your own home-based internet business, should you be using re-targeting?

The trouble is, when does re-targeting become annoying? Do people generally even notice that re-targeting is happening? Is it a marketing dream or an intrusive nightmare? There’s certainly a danger that re-targeting can be viewed as a tacky approach to marketing, so in terms of big businesses, whether to use re-targeting becomes a question for brand managers.

For you, the question to ask isn’t whether it works or whether you should use it. Instead consider what the effect of using re-targeting on your brand image will be?

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

I wish you every success

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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Thought for the day: Will you use re-targeting in your home business marketing strategy? – You decide!

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Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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