Home Business Social Media – How to leverage social media for your home-based business
An article from guest blog writer, Matt Press, Splash Copywriters, looking at how to leverage social media for your home-based business.
If you’ve already started to harness the might of home business social media but have yet to see anything meaningful coming back your way, this article is just for you!
You see, despite the fact that the world and his wife are using these massive social media platforms day and night, catching their attention may not be as easy as you first thought. Okay, you may decide to spend a little on paid adverts but that may not be a wise choice for a small business.
Here we look at some proven ways to make that home business social media campaign garner some decent results without causing too much of a strain on your finances.
Home Business Social Media 1 – Engaging content
This may seem a little obvious but if your Facebook or Twitter page is full of useless copy, nobody is going to be interested in spending time there. Your business page should be both entertaining and interesting if it has a hope of getting a decent amount of likes and comments. You’ll also need some shares before you can get in on the radar that Google’s search engine crawlers tend to hang out on.
Home Business Social Media 2 – Optimise your profile information
You simply must get your brand across on this profile if you really want to attract your potential customers. Use snappy photos and catchy text to encourage your followers to come on board. Include your website URL, your blog and pretty much every other online account that is connected to your business. Each of these entities should link to each other. You should also add your business address and phone number, both of these will help to make your brand visible when people search on Facebook, Google or Twitter.
Home Business Social Media 3 – Stay active
Try to ensure that you post updates at least 3 or 4 times per week. Your content should also be fresh enough to catch your followers’ attention. If you are not sure of the best times to post these updates, you can use the Insights tool on Facebook. Post your updates when you know your followers are online to create the most impact. Try a little AB testing to see the best time of day or night and your efforts will be rewarded with some engagement from their end.
Home Business Social Media 4 – Promote wherever you go
Once your home business social media page is up to speed, remember to add a link to your profile wherever you can. Your business website, your personal blog, your email signature and any other form of marketing you can think of. Add these profiles to your business cards and even flyers if you have the inclination. Look at social media plugins in order to maximise your brand’s online presence and you will soon be rewarded.
Follow these 4 tips and you should see your likes and engagements start to rise in a way that will certainly be noticed by Google and all who use the world’s number one search engine.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
Business Website: Nice Money Publications.com
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Thought for the day: you can’t escape home business social media so embrace it!.