As a home business owner, you need to be laser-focused on your target audience. Check out these home business target audience tips!
An article from guest blog writer, Matt Press, Splash Copywriters, looking at the importance of being laser focused on your home business target audience.
If you own a small business or you’re thinking of starting a home-based business in the near future, I think that there’s one tip that stands out above all others:
You need to really know and understand your home business target audience.
You’re never going to be all things to all people, so what that actually means is, who are your best customers? And if you’re yet to sell a thing, who will really want your product or service the most?
Customer profiling is a worthy exercise. Creating an identity for your customers will give you a clear direction and dictate how you speak to them, where you communicate with them, and in what context.
For instance, let’s say you’ve set up your own home business providing online marketing products and need your website to not only attract new business, but also build up an email list so that you’re able to market some special services. Home business owners need to learn about online marketing at some stage of their lives, but you’re not going to be able to build a brand that appeals to a huge variety of clients.
Home Business Target Audience Tips – Where Is Your Success Coming From So Far?
So examine where your success has come from so far.
- Is it mainly via local customers?
- Is it businesses?
- How are they finding you? Are they finding you through social media, search or a good old fashioned recommendation?
- Are they young, middle-aged or elderly?
- What sort of issues are they facing?
Answering these sorts of questions will help you form a picture of who you need to be talking to. They’ll also reveal how you should be speaking to them and in what context.
The answers could even help form the backbone of your business strategy. Are you promoting the more irrelevant parts of your business? You get the picture?
The point is, your business doesn’t just need to develop an identity for itself, it also needs a very good idea of who they’re selling stuff to. In fact, I’d go as far to say that in some ways, it’s more important to know who your customers are than to finesse a product or service. And that’s exactly why there are so many average businesses succeeding in every industry; they’re just good at talking to the people they should be talking to.
Remember the old business adage: you should never try to create demand for something. It should already be there.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in running your home business and identifying who your home business target audience is.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
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Thought for the day: identify your home business target audience and reach out to them through blogs and your online marketing.