5 Awesome Home Business Writing Tips for Small Business Owners
An article from guest blog writer, Matt Press, Splash Copywriters, looking at 5 awesome home business writing tips.
Although it is undeniable that quality content is vital for home businesses to attract customers and inbound traffic for their websites, not all SME’s and home businesses can afford to pay for a professional copywriter.
Whilst this can cause problems as far as search engine optimisation (SEO) and Google are concerned, we’ve managed to come up with 5 home business writing tips that will certainly help small business owners to tackle their writing tasks rather nicely.
- Tip 1 – Always be Original
Okay, you may not be as slick as a full time writer but please stay true to your brand and never try to rip off anybody else’s work. It is perfectly fine to rehash older content but remember to add something new and always use your own words and perspective. If you can manage to come up with something totally new, then use it because this will engage your readers and also keep those search engine crawlers nice and happy.
- Tip 2 – Build Links
Do your best to create SEO links naturally by creating content that is genuinely newsworthy and engaging. You can also offer freebies whilst you are at it in return for shares and discussions from outside sources.
- Tip 3 – Embrace Social Media
Facebook, Twitter and the rest of the social gang will work wonders for spreading brand awareness, so do your best to jump aboard and start creating content now. The more connections that your website has to these huge platforms, the better!
Google + is one of the platforms that you should be focussing on nowadays because of its sheer SEO power and the obvious connection to the largest search engine there is.
- Tip 4 – Use Keywords Wisely
These little guys can make all the difference when creating SEO copy but remember not to overdo it. Try to aim for 2 keywords for every 75 words of normal text and you will be thinking along the right, or write, lines. When writing blog posts and social media posts, you can write shorter articles but try to use low-competition long-tail keywords for maximum effect. Do a little research as far as the usage of keywords is concerned and your time will be rewarded accordingly.
- Tip 5 – Be Graphic
Graphic content is the way forward in 2015 and beyond so why not add some charts and videos to your copy? These will grab attention and can offer plenty of information for your readers without overloading them with facts and figures.
By following these 5 home business writing tips, your content writing efforts will be on the money and your home business website will soon reap the rewards of your hard work.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your home business writing.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: follow these home business writing tips and they will help you add value to your readership.