Embrace the power of content marketing and learn how to create a business that sells.
An article from Matt Press, Splash Copywriters, about how to create a business that sells – embracing the power of content marketing
Online shopping has lost its stigma and it’s no longer something to be wary of. And for some brands, it has developed from a functional necessity into a personal experience.
Less of a transactional nature and more of a dynamic and memorable part of a customer journey, the actual point at which a consumer makes a payment is now a vital source of information.
Sophisticated website architecture and non-intrusive branding has led to an abundance of features at the payment stage. From ratings tools to integrated lifestyle content, clever brands make the whole website experience a lot richer for their audience.
If you’re operating a home-based business, your digital presence is everything. You need to be leveraging content across the entire customer journey, personalizing messages and providing a bespoke service, plus also ensuring that both your content and your services are equally effective over multiple channels and devices.
Make sure you embrace the power of content marketing. Research has shown the consumers are tuning out to traditional forms of advertising. Instead of shouting at people, businesses are now reaching out to carefully targeted groups and trying to build a loyal audience. And they’re using content marketing to do it.
When you’re creating your content, you should always define your goals first. Is your aim to gather leads, acquire new customers or simply generate a buzz for your brand? You can’t please all the people all of the time, so who is your target audience? Do you have an appropriate tone of voice for them? How can you create a memorable brand experience for your customers with your content?
These tips are firmly grounded in logic. If you think about it, most online businesses are instantly forgettable. The trick to building a successful home business is to treat people as individuals and not as part of a crowd. We all want special treatment, not the same discounts as the person next door. A bespoke attitude to marketing increases the chances of building a connection with someone, which in turn could lead to a long-term relationship – and that’s especially important in an online retail environment.
So define your brand clearly and be consistent. Create quality content that’s suitable for your target market. Be as personal as possible during the customer journey and generally try as hard as possible to provide a memorable experience. Nail all this and your brand will become the market leader.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your own home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: Embrace the power of content marketing and learn how to create a business that sells.