How to create a business that sells

Embrace the power of content marketing and learn how to create a business that sells.

An article from Matt Press, Splash Copywriters, about how to create a business that sells – embracing the power of content marketing

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

Online shopping has lost its stigma and it’s no longer something to be wary of. And for some brands, it has developed from a functional necessity into a personal experience.

Less of a transactional nature and more of a dynamic and memorable part of a customer journey, the actual point at which a consumer makes a payment is now a vital source of information.

Sophisticated website architecture and non-intrusive branding has led to an abundance of features at the payment stage. From ratings tools to integrated lifestyle content, clever brands make the whole website experience a lot richer for their audience.

If you’re operating a home-based business, your digital presence is everything. You need to be leveraging content across the entire customer journey, personalizing messages and providing a bespoke service, plus also ensuring that both your content and your services are equally effective over multiple channels and devices.

Make sure you embrace the power of content marketing. Research has shown the consumers are tuning out to traditional forms of advertising. Instead of shouting at people, businesses are now reaching out to carefully targeted groups and trying to build a loyal audience. And they’re using content marketing to do it.

When you’re creating your content, you should always define your goals first. Is your aim to gather leads, acquire new customers or simply generate a buzz for your brand? You can’t please all the people all of the time, so who is your target audience? Do you have an appropriate tone of voice for them? How can you create a memorable brand experience for your customers with your content?

These tips are firmly grounded in logic. If you think about it, most online businesses are instantly forgettable. The trick to building a successful home business is to treat people as individuals and not as part of a crowd. We all want special treatment, not the same discounts as the person next door. A bespoke attitude to marketing increases the chances of building a connection with someone, which in turn could lead to a long-term relationship – and that’s especially important in an online retail environment.

So define your brand clearly and be consistent. Create quality content that’s suitable for your target market. Be as personal as possible during the customer journey and generally try as hard as possible to provide a memorable experience. Nail all this and your brand will become the market leader.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

I wish you every success in your own home business.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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About Mark Ford

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. Read my story at http://markfordsblog.com/about-mark-ford/ or http://markfords.com Helping you achieve your inner peace. Mark Ford, Home Business Lifestyle Coach.
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