How To Start Content Marketing

How To Start Content Marketing – Your Guide To Creating The Perfect Content Marketing Strategy

Mark Ford

Mark Ford

In this article Mark Ford reveals the step by step guide on how to start content marketing to reach a wider audience for your home business.

There is a saying that content is king and the general public are consuming more and more content through many different platforms and many different mediums.

Businesses are now starting to realise this and are putting much more emphasis on creating high quality and shareable content to attract leads and make more sales.

So if you have a home based business and are not concentrating on creating great content then you really need to reconsider and start now. The thing is many people do not know how to start content marketing and that is where I am here to help.

Content marketing has been the main strategy that I have been using for the last nine years since I started my digital marketing business. In particular blogging but I am also a specialist in article marketing and I have now looked to widen my content marketing to many other different platforms.

I thought it would really help you to share some powerful tips on how to start content marketing by coming up with a simple step by step guide to help you get started.

How To Start Content Marketing In 4 Easy Steps

how to start content marketing

How To Start Content Marketing

How To Start Content Marketing Tip #1 – What Are Your Objectives?

You must define the objectives that you are trying to achieve through your content marketing. Without doing this you will have no real direction to follow and you will find yourself drifting.

Perhaps you want to create more brand awareness for your company so people know exactly who you are and what you can do for them. So you can create content around you and your business.

Maybe the sole intention of creating content is to generate leads for your business. In this case your content would be geared at providing a solution to problems that people are suffering from and you can offer them some free resources in exchange for their personal details, such as name and email address. Then you can concentrate on forming a relationship with your subscribers and gently nurture them into paying customers.

Once you form clear content marketing objectives then it will be much easier to create content around that objective.

How To Start Content Marketing Tip #2 – Creating Your Game Plan

Your game plan will be a document that you create which outlines the content marketing objectives that you want to achieve and a plan of action of how to achieve them. Here is what to include in your game plan document.

  • Prioritize Your Goals – Here you need to look at your top three goals that you have set yourself and more importantly what needs to be done to achieve them.
  • Who Is Your Target Audience – You must create an avatar of your ideal customer. Who are they, where do they hang out and what are their needs?
  • Your Competition – Not only do you have to look at your local competition, you also need to look at national and worldwide competition if you have an online business. What content are they producing and what products and services are they offering. Then differentiate yourself from them so you stand out as the market leader.
  • The Language You Use – What is going to be the tone that you use in creating your content. Sometimes you may need to be very professional and sometimes it maybe that a less formal and lighthearted approach is needed to get your message across.
  • The Format of Your Content – Are you going to use words, video or audio to project the presence of your business. Individuals have different preferences when it comes to consuming content so you need to mix it up so it appeals to everyone.
  • Creating A Schedule – When are you going to publish content and on what platforms. Creating a schedule is very important as it gives you structure to create the content and also your audience will then know when to expect your latest content.
  • Analyse Your Data – You need to know which pieces of your content are producing the best results. So for example if your objective is lead generation you need to work out if blog posts are doing better than the videos that you may upload to YouTube.

How To Start Content Marketing – The Quality Of Your Content

Never settle for “that will do”! Only ever produce high quality content to ensure that you build up a loyal audience of followers. Set your standard right from the start and a good way of doing this is looking at your content from an outsiders point of view.

Does the content you produce hold and engage you or is it something that people would just skim over and not take a lot of notice of.

As a help to you I have created a great resource that shows you what type of content you should be creating and how to distribute it. To learn more click here.

How To Start Content Marketing – The Call To Action

Believe it or not this is something that people completely forget. Your content will have a purpose so you will need to tell the visitor what to do and give them a way to take action.

It may be that you want them to subscribe or you want them to purchase something. Make it clear so they know what to do.


With the tips I have shared with you on how to start content marketing I hope that you now have the confidence to create a strong content marketing strategy. If I can be of any further help then please contact me here.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn’t have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy.

We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/

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