Is email marketing the elephant in the room?
An article from Matt Press, Splash Copywriters, about email marketing, looking at whether it is irrelevant in today’s business environment.
As the owner of a home-based business, your company lives in a digital world. As such, you have a wide variety of marketing methods at your disposal, with an unlimited amount of opportunities within your grasp.
Many people see emails and email marketing as an old-fashioned tactic that is irrelevant in today’s business environment. But the stats and the evidence suggest otherwise.
ROI is probably the most important metric you’ll ever care about in business, and the ROI from email marketing campaigns are huge. Research suggests that email marketing typically returns £40 for every £1 invested.
Also, when aligned with a quality content marketing strategy, emails become more personal and more effective. An email campaign is easy to set up and fast to deliver.
Clearly there are no limitations to where your email contacts live either. Also, with the right social media buttons, your email content is easy to share.
Crucially, an email obviously doesn’t cost much to create. It’s pretty simple to segment your audience and deliver targeted messages to different groups and, if applicable, even bespoke communications.
Email Marketing & Impulse Buying
Email marketing is great for taking advantage of impulse buying, too. If you’re clever, your email can send a customer from viewing an item to purchasing it within two clicks. For this reason alone, emails can drive some serious sales for your business.
Email Marketing Tracking
Email marketing campaigns are also easy to track and analyse. There are many marketing methods that are almost impossible to measure accurately and to know what’s working and what isn’t. But most email marketing software options give you a simple way of looking at your click-through rates and conversion figures.
Just consider how you view emails. We usually don’t remember too many billboards. Not that many TV or radio ads have much cut-through. And we certainly don’t retain flyers for long. Yet we all look at emails every day. Even some of the spammy ones. So get your design right and embrace the email, because a good email marketing campaign could see your profits soar. Click the Aweber banner to learn more…
I wish you every success in your email marketing campaigns in your home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: email marketing is alive and kicking. Do you agree? – Leave a comment below to continue the conversation.