Lead Generation Strategies

Lead Generation Strategies – How To Flood Your Online Business With Hot Leads

Mark Ford

Mark Ford

Hello Mark Ford here and today I want to talk to you about lead generation strategies for your online home business.

Compare your online business to a car for a minute. Your car has an engine that drives it forward and to enable it to do that you have to regularly add fuel. If at some point you stop adding fuel then the engine will stop and you will go nowhere.

So your online business is very similar. Generating leads for your business is the fuel needed to drive your business forward. Your leads are your customers that will ultimately generate revenue to help your home business grow and evolve.

Without those leads coming in on a daily basis your business will stall and ultimately fail. A sobering thought!

So what you need to do is learn the lead generation strategies to ensure that you attract those leads. The way we do lead generation online has the same principles of traditional marketing, we find people who are interested in our offer, a hungry market, and offer them an incentive to give us their contact details.

Online marketing is much more powerful than traditional local marketing though. If you had a local business you would usually concentrate your marketing on the local community through mediums like newspaper advertising, radio, local television or paper advertising such as fliers and business cards. This restricts you to targeting your local community and not all of them are interested in what you have to offer.

With online marketing it is totally different. You have the opportunity to get your message out nationally and even internationally. This is a real game changer because you have the opportunity to reach millions of people.

Lead Generation Strategies On The Internet 

Now thee internet may bring you out in a cold sweat just thinking about it, but once you know effective lead generation strategies it is straight forward.

To generate leads online you only need three things –

  1. An attractive offer.
  2. A method to capture people’s details.
  3. A facility to store those people’s details.

Lead Generation Strategies – The Free Offer!

So let’s look at the first element, the offer. What you do is offer something for free. Now your initial thought may be “how do you make money by giving something away” and I will address that shortly, but for now just trust me on this.

One of the main reasons that people go onto the internet is to look for solutions to a particular problem that they have. You as a business have the solution. So what you do is offer something for free that gives the person an instant fix.

Now the only way that the person can have access to the solution is to give you their name and email address. When they do that they can have access. The offer you make can be a variety of different things such as a E-Book, video, audio file, free consultation.

Something that is of great perceived value that they really cannot say no too. Something that hooks them into taking the action of giving you their details. But what do you use to capture their details?

Internet marketers use web pages called “Lead Capture Pages”. These are single page websites and the sole intention is to capture peoples details and not to sell anything.

Now these are simple to create, so don’t think that you need any special tech skills to set them up. I can introduce you to resources that are point and click solutions, more about that shortly.

lead generation strategies

Lead Generation Strategies

The make up of the lead capture page is quite simple. You have a headline that grabs the persons attention. Bullet points saying how the offer is going to help them with their problem.

An image of what you are offering and then an opt in form where they can enter their details.

As an example please click here to see one of my personal lead capture forms for a free blogging resource that I offer which clearly illustrates what a lead capture page should look like.

When they enter their details that information is sent automatically to a third party software system called an auto-responder. Again do not panic, these are very easy to set up and I have resources to show you how to do it.

Auto-responders are very powerful because they give you the opportunity to then communicate with your leads. You get the chance to build a relationship with your leads by offering them value so they begin to know, like and trust you. At the end of the day people buy from people or companies that they trust. Look at you own buying habits, you don’t just give money to people you don’t know.

Once you have built that relationship then that is where the money is. You can then promote your products and services to people who have been warmed up. By adopting this method you will find it a lot easier to make money than trying to do the hard sell which a lot of people are still trying to do and finding it very hard to get any momentum in their home business.

What I have shared with you are the lead generation strategies that successful businesses use today.

A couple of times I have mentioned that I can help you understand and put this method into practice. I am a member and coach of an elite online business training academy.

As an academy we have all the resources and contacts that you need to put all this together, so it works effortlessly in the background. We will also teach you how to market you free offer.

Now to find out how I and the company can help you please click on the image below for more information.

mark ford marketing

I hope that you have gained a lot of value out of the lead generation strategies that I have laid out for you. If you implement what I have said then I am 100% confident that you will see a sharp upturn in leads coming into your home business.

 

Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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