Lead Magnet Examples

Lead Magnet Examples – 9 Lead Magnets To Help You Build Your Email Subscriber Lists

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Mark Ford

In this article Mark Ford reveals 9 lead magnet examples that you can use to build up your database of email subscribers.

Today, I want to talk about a specific part of email marketing and that is how to attract email subscribers and give you some lead magnet examples.

Email marketing is still a very popular and powerful marketing strategy and you may have heard the saying “that the money is in the list”.

This means that when you have a responsive email list then you can potentially make a lot of money by just sending out an email that takes you just 30 minutes to compose.

To get the true benefit of this saying you have to build a relationship with your list so that they begin to know, like and trust you. You do this by providing them with value and your starting point will be the lead magnet that you use to attract them.

Lead Magnet Examples – What Is A Lead Magnet? 

A lead magnet is something with very high perceived value which you offer for free in return for the individuals name and email address.

Individuals are very wary about giving away their personal details so you have to offer them something so good that they can’t resist and they subscribe to your list.

Lead Magnet Examples – What Makes A Great Lead Magnet?

  1. It must have massive perceived value and very high quality so that the potential subscriber is certain that it can have a great impact on their lives and business.
  2. It must provide a solution to a problem that they are suffering from.
  3. It promises something that will provide positive results.
  4. It focuses on a certain element of a problem that you can solve but not so that you give all your inside secrets away.
  5. Gives you instant credibility and authority to instill confidence, so you can sell them further solutions in the future.
  6. Something that focuses on an evergreen problem but can easily be updated to keep up with the times.
  7. You must ensure that your subscriber gets instant access to what you are offering as soon as they have entered their details.

Lead Magnet Examples – 9 Examples For You To Give Away.

lead magnet examples

Lead Magnet Examples

  • Free Reports – This is the most common thing that is given away but it is still very effective. These are great to build your credibility as an expert. They are specific and focus on a certain issue or problem like “How To Build Six Figure Blogs”
  • E-books – Don’t get confused and think these are reports because e-books are typically longer than reports. People such as coaches or consultants can offer the first chapter in full of a book that they are promoting as a teaser or sample for example.
  • Webinars – Webinars are great training resources that you can offer. They are simple to record and you can use them to pre-sell your main products and services. They enable you to instantly connect with the people who are watching as they can see and hear you. Webinars can be recorded once delivered live and then used in automated sales funnels.
  • Physical Workbooks – Although we live in a digital age where everything can be instantly downloaded people still like the experience of receiving a physical item through the mail. So if you have training material you can have it physically printed and sent out.
  • Case Studies – If you are promoting a product that for example shows people how to lose 15 pounds of weight in 30 days then offer case studies of people that it has worked for. This is instant social proof which can be verified and you will find that more people will buy your products on the back of seeing other people being successful with it.
  • Video Training Series – These are highly effective and you can set them to be sent out periodically through your auto-responder service such as Aweber. Through research it is wildly accepted that people take action after they have been exposed to something 7 times. So you may want to offer a 7 day video series on how to create a profitable online business from scratch.
  • Free Trial – If you are so confident that your products and services work then offer a 30 day free trial so individuals can road test it before they have to commit any money to it.
  • Free Consultation – You could offer your time for free so that people can ask you questions about what you have to offer. I would suggest that you limit this to 15 minutes as you could get inundated and find that your time is stretched.
  • A Giveaway – For this to work you have to offer something that is a lot more than a free e-book for people to give you their personal details. So look at your products and services, maybe you have a top level coaching program that you offer as the prize. This will get lots of interest from people eager to win.

The lead magnet examples that I have shared with you all work very well and can help attract high quality people to your business.

When you have decided which of the lead magnet examples you are going to use you need a facility for people to enter their personal details and that is what we call a lead capture page.

You can learn more about a powerful system called Simple Lead Capture by clicking here <- watch a demonstration to see how easy it is to create stunning lead capture pages in just a matter of minutes.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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