LinkedIn Publishing

LinkedIn publishing: is it worth its salt?

An article from Matt Press, Splash Copywriters, about LinkedIn publishing. is it worth your time and effort?

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

So, those of us not regarded as ‘influencers’ are finally allowed to publish on LinkedIn – quite the patronizing upgrade, isn’t it?

What can we achieve by regularly using this opportunity.

Is it really worth your time and effort?

Like with most things, there are pros and cons.  Here are 3 of each… the plus and minuses.

+ 1 If your post gets a lot of ‘likes’ or ‘shares’, using this tool will expand your network. + 2 Also, LinkedIn could pick up on popular posts and share them with an even wider audience. + 3 LinkedIn content is indexed by Google, so publishing is great for SEO.

– 1

You’ve probably quite a really varied network of colleagues and friends, so it’s going to be hard to create content that appeals to all of them.  Normally that wouldn’t matter, but it’s less appropriate to bug people with irrelevant thoughts and opinions on LinkedIn than it is to do it on Facebook or Twitter.

– 2

Google often penalize duplicated content, so if you have a business page and are posting up content there as well, you’re doubling your workload by creating content to publish under your individual profile too.

Also, you could argue that there’s a conflict of interests between your company page and your individual profile when it comes to building a brand. Be clear in your strategy and your goals.

– 3

All your contacts automatically receive a notification when you publish a post, meaning that you don’t have to worry about advertising your content. Or them missing it.

However, because of these notifications, you risk annoying your network if you publish pieces too often. But, publish too little and you risk diluting any long-term gains from using the tool. It’s a fine line.

Summary

LinkedIn publishing for the masses is still in its infancy, so the best plan is probably to try it out and see what comes of it. He who dares, Rodders…

I wish you every success in your LinkedIn publishing and in your home business.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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Thought for the day: be secure online, be secure on Social Media, share as much as you are comfortable to share to attract the right audience.

Mark Ford – LinkedIn Publishing – Top of Page

About Mark Ford

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. Read my story at http://markfordsblog.com/about-mark-ford/ or http://markfords.com Helping you achieve your inner peace. Mark Ford, Home Business Lifestyle Coach.
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2 Responses to LinkedIn Publishing

  1. Thank you for this information about LinkedIn pros and cons. With so many social media sites to choose from it’s helpful to be able to find useful tips about the ones I personally don’t hear as much about.