Are You Already Marketing On The Internet? – How Are You Going To Answer That Question?
Take a moment to think about how you would really answer the question… are you already marketing on the internet?
If you give this enough thought you will realise that just about any home business owner who utilizes the Internet for any purpose will find that, whether or not they intentionally organised an Internet marketing campaign, they may already be marketing their products on the Internet.
This make money on the internet article will examine some subtle ways home business owners may already be marketing on the Internet.
Do you have a website for your business?
Business owners who answer yes to this question are already marketing their services online just by virtue of the fact that they have a website.
Having a live website means there is the potential for curious Internet users to access your website.
You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing on the internet.
Do you participate in message boards and include a link to your website in your signature?
Again home business owners who answer yes to this question are already marketing their website online. Savvy home business owners realize the importance of participation in industry related message boards to create an interest in their products and services. This helps to establish themselves as knowledgeable about the industry and they offer a link to their own website in the signature line of their posts.
However, even home business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy as a form of leisure activity.
Home Business Marketing on the Internet – Keywords
Home business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. The search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website.
Home business owners are likely to use certain keywords often depending on the type of products and services they offer, just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but home business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your home business customers online?
This is yet another example of how home business owners may be accidentally marketing their business on the Internet. Most home business owners realize the importance of soliciting feedback from customers for business purposes and home business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
I have already discussed several ways in which home business owners may already be marketing online but what about business owners who want to have an increased online presence
Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. One of the ways to do this is to hire a consultant with experience in Internet marketing to assist in creating a campaign which is effective for the target audience.
Alternatively, you can sign up to an all in one online solution where you get everything in the one place to learn about marketing on the internet your products and services.
You can take out a student account by clicking the banner below and watching the video.
I wish you every success in your home business marketing.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
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Thought for the day: subtle ways home business owners can market on the Internet are explored in the article above, will you use them?