Content marketing news: Instant Articles tweak to give us all the freedom to publish!
A very important article for all content marketers, shared by guest blog writer, Matt Press, Splash Copywriters, looking at the fact that on the 12th April 2016 Facebook will open Facebook Instant Articles up to all publishers.
Make a note of the date: April 12, 2016. Facebook Instant Articles goes live!
If you’re into content marketing, the day will be a game-changer.
Well, Facebook will open Facebook Instant Articles up to all publishers.
Here’s the lowdown…
In May of last year, Facebook dipped its toes into the world of content by launching the ‘Instant Articles’ concept.
The plan was to host articles written by a few of the biggest web publishers in the market. They focused on a dozen publishers, such as the New York Times, NBC News and BuzzFeed.
The idea was to deliver an article experience that was mutually beneficial for both readers and publishers.
For readers, the platform significantly boosted load times for mobile users.
For publishers, Facebook instant articles were a new way to create interactive, fast-paced articles through social media.
For Facebook, the motto was to offer users a lightweight, easy and fast way to access news on their timelines.
Put simply, now the social media platform will be opening up the publishing service to everyone so that all marketers – large and small – get a chance to leverage the huge coverage potential that Facebook offers.
Just how efficient is Facebook Instant Articles?
When it was first introduced, Facebook claimed that Facebook instant articles would be around 10 times faster than typical mobile browsing.
If that wasn’t enough, Facebook also suggested that this fast-speed article delivery system would also be able to provide the kind of high-quality, fluid experience that users want, optimized with rich storytelling capabilities, HTML5, customized visual display, and branded design.
Up until this point, Instant Articles have been a great way for major publishers to interact with consumers and Facebook users.
Indeed, the concept has been so popular that under a dozen publishers quickly turned into hundreds of contributing brands.
However, the new shift to bring all marketers into the fold marks an exciting change of times in the world of article marketing.
Not only could the chance vastly expand Facebook’s variety of content, this could lead to users spending more time on the site, which makes it a more attractive destination for advertisers, and a more lucrative opportunity for publishers struggling to bring in revenue.
In other words, this is a win-win situation for everyone.
Get started right now with Facebook Instant Articles.
Formally, the Instant Articles format will open its doors to publishers across the world in April at the F8 developer’s conference. However, the announcement is already being released across the web, presumably to give marketers a chance to rev their engines and get on board.
The chances are that this move to a wider publishing platform will ramp up the pressure on current publishers to offer up the best stories in the instant format, or else lose their advantage to up-and-coming writers.
For marketers with an aim to increase their revenue and establish themselves within the online news world, this could mean an unbeatable opportunity to throw their lot in with some of the biggest players online.
After all, from April, anyone with a Facebook page and a website, anywhere in the world, will be able to take advantage of the program.
How to publish Facebook Instant Articles.
Publishing Instant Articles on Facebook couldn’t be simpler, but it’s a good time to familiarize yourself with the process if you want to get involved in the upcoming change.
- Click on the Instant Article tool
- Claim your URL
- Download the App for Facebook Pages
- Develop your own Style Template based on your brand
- Experiment with A/B testing on example articles
- Create an RSS feed for your instant articles
- Connect your chosen RSS feed to your Facebook page
- Set up your Analytics and Ads
- Confirm that you follow the right guidelines and Instant Article policies for Facebook
- Submit articles for Facebook to review
- Start publishing
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
Mark Ford, Home Business Lifestyle Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: Be one of the first to leverage Facebook instant articles and maximise and profit from the opportunity that Facebook has put in your hands!