Lead Magnet Examples

Lead Magnet Examples – 9 Lead Magnets To Help You Build Your Email Subscriber Lists

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Mark Ford

In this article Mark Ford reveals 9 lead magnet examples that you can use to build up your database of email subscribers.

Today, I want to talk about a specific part of email marketing and that is how to attract email subscribers and give you some lead magnet examples.

Email marketing is still a very popular and powerful marketing strategy and you may have heard the saying “that the money is in the list”.

This means that when you have a responsive email list then you can potentially make a lot of money by just sending out an email that takes you just 30 minutes to compose.

To get the true benefit of this saying you have to build a relationship with your list so that they begin to know, like and trust you. You do this by providing them with value and your starting point will be the lead magnet that you use to attract them.

Lead Magnet Examples – What Is A Lead Magnet? 

A lead magnet is something with very high perceived value which you offer for free in return for the individuals name and email address.

Individuals are very wary about giving away their personal details so you have to offer them something so good that they can’t resist and they subscribe to your list.

Lead Magnet Examples – What Makes A Great Lead Magnet?

  1. It must have massive perceived value and very high quality so that the potential subscriber is certain that it can have a great impact on their lives and business.
  2. It must provide a solution to a problem that they are suffering from.
  3. It promises something that will provide positive results.
  4. It focuses on a certain element of a problem that you can solve but not so that you give all your inside secrets away.
  5. Gives you instant credibility and authority to instill confidence, so you can sell them further solutions in the future.
  6. Something that focuses on an evergreen problem but can easily be updated to keep up with the times.
  7. You must ensure that your subscriber gets instant access to what you are offering as soon as they have entered their details.

Lead Magnet Examples – 9 Examples For You To Give Away.

lead magnet examples

Lead Magnet Examples

  • Free Reports – This is the most common thing that is given away but it is still very effective. These are great to build your credibility as an expert. They are specific and focus on a certain issue or problem like “How To Build Six Figure Blogs”
  • E-books – Don’t get confused and think these are reports because e-books are typically longer than reports. People such as coaches or consultants can offer the first chapter in full of a book that they are promoting as a teaser or sample for example.
  • Webinars – Webinars are great training resources that you can offer. They are simple to record and you can use them to pre-sell your main products and services. They enable you to instantly connect with the people who are watching as they can see and hear you. Webinars can be recorded once delivered live and then used in automated sales funnels.
  • Physical Workbooks – Although we live in a digital age where everything can be instantly downloaded people still like the experience of receiving a physical item through the mail. So if you have training material you can have it physically printed and sent out.
  • Case Studies – If you are promoting a product that for example shows people how to lose 15 pounds of weight in 30 days then offer case studies of people that it has worked for. This is instant social proof which can be verified and you will find that more people will buy your products on the back of seeing other people being successful with it.
  • Video Training Series – These are highly effective and you can set them to be sent out periodically through your auto-responder service such as Aweber. Through research it is wildly accepted that people take action after they have been exposed to something 7 times. So you may want to offer a 7 day video series on how to create a profitable online business from scratch.
  • Free Trial – If you are so confident that your products and services work then offer a 30 day free trial so individuals can road test it before they have to commit any money to it.
  • Free Consultation – You could offer your time for free so that people can ask you questions about what you have to offer. I would suggest that you limit this to 15 minutes as you could get inundated and find that your time is stretched.
  • A Giveaway – For this to work you have to offer something that is a lot more than a free e-book for people to give you their personal details. So look at your products and services, maybe you have a top level coaching program that you offer as the prize. This will get lots of interest from people eager to win.

The lead magnet examples that I have shared with you all work very well and can help attract high quality people to your business.

When you have decided which of the lead magnet examples you are going to use you need a facility for people to enter their personal details and that is what we call a lead capture page.

You can learn more about a powerful system called Simple Lead Capture by clicking here <- watch a demonstration to see how easy it is to create stunning lead capture pages in just a matter of minutes.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


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PLR Content

PLR Content – Tips On How To Use PLR Content In Your Home Business

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Mark Ford

In this article Mark Ford looks at how to use PLR content within your home business and make money from it.

I’m a great believer in content marketing so I want to share with you information about PLR content and the many ways that you can use it in your home online business.

Major international companies now realize just how powerful content marketing is and they have teams of people who are producing massive amounts of content everyday to distribute through their marketing channels.

As a small online business owner you don’t have that luxury of being able to do that as you only have a certain number of hours in the day, so creating high quality content can sometimes be a major challenge.

This is where PLR (private label rights) content can help you provide value to your readership and customers.

PLR Content – What Is It?

PLR stands for private label rights and it is ready made content where you can buy the rights to change, re-edit and in many cases re-brand it, so that you can claim full authorship over the content.

PLR content comes in many different forms such as e-books, articles, software, audio, video and graphics.

plr content

PLR Content

PLR Content – The Pros & Cons Of Using PLR Content

The Pros – 

  • It is a great time saver as it takes the pressure off you having to constantly come up with new ideas and it gives you an outline that you can adapt to make it unique.
  • It will save you money as you won’t have to hire very expensive content creators.
  • PLR content is something that you can change and it is advisable that you do so by re-writing it in your own words.
  • By re-writing the content you can claim authorship of it which instantly positions you as an authority and expert in your field. You can also then claim the copyright to the material you have published.

The Cons – 

  • One of the biggest cons for PLR content is that there are many providers and they sell a lot of licenses to other people. The effect is that it is not exclusive to you so that is why you have to adapt it.
  • The content can sometimes be bland and too generic.
  • It can sometimes be very poorly written with bad grammar so it is important that you write it in the language and tone that you use.
  • There maybe restrictions placed on the PLR content such as you can’t give it away for free and you can’t resell it under a certain price point. So always read the terms and conditions that you get.

PLR Content – How To Use It

Here are some ideas on how you can use the PLR content that you purchase.

  • Re-write the content in the form of blog posts to attract visitors from the search engines. Search engines scorn on duplicate content so don’t just post it as it comes, it must be unique.
  • Use it to get subscribers to your email lists. As long as your license allows you can offer e-books, videos and audios for free in return for the visitors name and email address. Thus, adding the subscriber to your list.
  • There are many article directories that you can join for free and then you can re-write PLR articles and then publish them direct onto the directories website. The advantage of this is that article directories have a very high volume of web traffic so you can potentially get a lot of exposure to your content.
  • You can make money from it by packaging it up and selling your own brand of products and services. You can create information products such as training courses as well as your own e-books and vidoes.

PLR Content – Where Can You Get It?

By simply doing a search online you will find many providers and they will on many occasions be selling the same PLR content, so compare prices to get the best deal.


PLR content when used properly can be a great help to any online business as a way to gain leads, exposure, credibility and ultimately make money online. If there is any further information you would like then please contact me here.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

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The Transition from Lawyer to Home Business Lifestyle Coach <


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Offline Marketing Strategies For Online Business

Offline Marketing Strategies For Online Business – Proven Offline Marketing Methods To Attract Customers To Your Online Business

If you have an online business then you will already be using some online marketing strategies but there are many offline marketing strategies for online business that you can incorporate to attract customers to your business.

mark ford

Mark Ford

In this article Mark Ford looks at offline marketing strategies for online business as a way of attracting high value customers to your online business.

I would like to explore with you some offline marketing strategies for online business owners to incorporate into their marketing plans.

As an online business owner you will need to learn some digital marketing skill sets to attract potential customers from the internet. That should not distract you from some of the more conventional marketing strategies that still work and could bring an influx of customers to your online business.

Marketing is a simple principle of providing a solution to an individual who is experiencing a particular problem. In other words supply and demand and this principle has been around for hundreds of years.

Up until around 25 years ago, when the internet was created, businesses relied on the conventional ways of marketing and advertising. There is no question that marketing on the internet is more powerful as technology has allowed business owners to connect with people all around the world. This doesn’t mean that you should discard the proven methods that have worked for generations.

In this article I am going to show you some conventional marketing strategies that you can adopt for your online business to help grow your customer base.

Offline Marketing Strategies For Online Business – The Old Ways Still Work To Generate Leads And Customers!

offline marketing strategies for online business

Offline Marketing Strategies For Online Business

Offline Marketing Strategies For Online Business – Business Cards

The good old humble business card still packs a big punch when it comes to advertising who you are and what you do. They are very cheap to have produced and they instantly make you look professional and they are very easy to distribute.

Now it is all very well sharing them with people. To make sure they look at them and keep them you need to hook them. You could do this by advertising a free resource that they can get access to or you could offer some free tips on the back to help them.

Offline Marketing Strategies For Online Business – Press Releases

There are many services that offer free press releases for your business. A press release is something that is newsworthy to share. This could be for an award of excellence that you have received or it could be information on the launch of your new business or a new product line that you are rolling out.

Press releases are not designed to be advertisements for your business so you should focus on giving valuable information regarding your business that people would be interested in. Then they will approach you and you can build a relationship with them to turn them into a high value customer.

Offline Marketing Strategies For Online Business – Discount Coupons

Everybody loves to save money and get a bargain, and offering a discount in the form of coupons works very well. You could start out by offering them to existing customers and then asking them to share it with their friends.

Maybe there are public notice boards around your town or city which will allow you to pin your coupons onto. You could also approach the local press and run a printed ad in their publication for you.

Offline Marketing Strategies For Online Business – Flyers

You could get some flyers printed very cheaply and then ask either your local newspaper to add them into their weekly edition or you could ask your local newsagent to place your flyer in the paper for people who go into their shop. There are also specialised mailing companies that can handle the distribution for you.

Again you need to make sure there is an incentive within your copy to make people take notice and then respond to you. This could be money off or a free resource that you are offering to build your database.

Offline Marketing Strategies For Online Business – Direct Mail

Now this can be an expensive option but if you have a really strong offer then it maybe well worth considering. There are specific direct mail companies who can send your offer to a targeted list of people.

These people have been pre-qualified because at some point they have expressed an interest in the type of service that you offer or have purchased a similar product or service to yours.

You must take into account that this is something that will land on their doormat so you need to have a compelling headline to make sure it doesn’t go straight into the bin.

You have just a few seconds to grab them so make sure you come up with some strong ad copy.

Offline Marketing Strategies For Online Business – Trade Shows

Look out for upcoming trade shows where you can have your own desk or stall. You may find that you have to travel long distances but it can really be worth it as you know the people who are going to attend will be interested in what you have to offer.

You will have pre-qualified people where you can hand out things such as your business cards, flyers and promotional DVD’s.


I have given you some offline marketing strategies for online business that you can use alongside your digital marketing methods. If there is anything else that I can help you with then please contact me here.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


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Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

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How To Create Multiple Streams Of Income

How To Create Multiple Streams Of Income – Why Settle For One Income Stream When You Can Have As Many As You Like?

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Mark Ford

In this article Mark Ford looks at how to create multiple streams of income within your online home business.

Today I want to focus your mindset on how to create multiple streams of income from the products and services you provide.

The conventional way we are brought up to live our lives consists of gaining a good education and securing a full time job. Now that sounds ok but the potential pitfall you have is that you have just one income stream, so what happens if you happen to lose your job?

The result is obvious as you instantly go into panic mode and the pressure is on to find another one to make sure that you can pay the bills at the end of the month.

Now imagine this scenario for a moment where you have two income streams. Straight away you have something to fall back on, a safety net to catch you when one possibly takes a down turn. Going back to the conventional way of working for someone else this could happen if you decided to take on a second job for example in the evening.

The stark reality is that you are still trading your time for money, and the extra hours you are working cuts into the special time that you are supposed to enjoy with your family.

Yes your bills may be getting paid on time, but have you really got a lifestyle that you enjoy? If you have your own internet business then you can create multiple income streams and it won’t have any effect on the time that you spend working therefore giving you that special time with your family.

So instead of setting up two income streams why not create more, as many as you want?

The power of multiple income streams is that they all flow to one pot which is your bank account and when set up correctly they can provide you with a substantial income and give you the lifestyle to enjoy doing the things that you love.

How To Create Multiple Streams Of Income – 3 Business Models To Copy

how to create multiple streams of income

How To Create Multiple Streams Of Income

Click here to learn about how to create multiple streams of income

How To Create Multiple Streams Of Income – Residual Income

Residual income is something that you receive constantly on a monthly basis. This would be in the form of a subscription payment that an individual makes and if you look at your own circumstance then you will probably be paying a monthly membership fee or subscription somewhere along the line.

This could be for your local gym or satellite television The vendor your are paying your subscriptions to are making residual income from you.

So turn that around to position yourself as the vendor. What type of products and services can you create to get people to pay you on a monthly basis so that you can earn residual income?

How To Create Multiple Streams Of Income – Instant Money

This would be a one off instant payment that you receive for one of your products and services. This could be an e-book, a physical product, a digital training course e.t.c.

You could create multiple products and each one of these would be an income stream. The amount of income streams you create is only limited by your imagination. If you create 20 products you have 20 income streams.

These products may take a while to create but when you have created them, especially digital products, you can sell them over and over again with little to no overheads. This helps your bottom line immensely.

How To Create Multiple Streams Of Income – High Ticket Products

High ticket products are ones that usually cost $1000+ and having these within your home business will take your earning potential to a whole new level.

Think of it this way. If you want to make $5000 per month and you have a $50 product them you would have to sell 100 units of that product.

If you had a $1000 product then you would only have to sell 5 units! Now can you see how powerful this type of income stream is?

How To Create Multiple Streams Of Income – The Six Figure Mentors Formula

six figure mentors

Six Figure Mentors

The Six Figure Mentors offer high level training and mentoring on how to create a profitable online business from scratch.

They also have a digital marketing business system that you can leverage by promoting their products and services as an affiliate that incorporates all of these income streams.

In the following video presentation Stuart Ross, who is the Co-founder of the company, shows you the formula to earning a six figure income through promoting his products and services.

Click here to watch his presentation and you will then have the opportunity to open your account with the Six Figure Mentors and start to create your own multiple income streams working from home.


I have shown you how to create multiple streams of income with three business models. You can use this formula in any industry or niche to set up your own income streams or you can leverage the Six Figure Mentors and have these multiple income streams set up for you. Click here to watch the video presentation.


I wish you every success in running your home business from anywhere in the world and profiting from creating your own multiple streams of income.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

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How To Write A Strategic Marketing Plan

How To Write A Strategic Marketing Plan – Everything You Need To Know About Creating The Correct Marketing Strategy

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Mark Ford

In this article Mark Ford shows you how to write a strategic marketing plan for your home business.

Hello, Mark Ford here, home business coach and for success to be achieved within your home business you need to have a plan of action that you can execute with pin point accuracy.

So that is why I thought it would really help you if I shared some powerful tips on how to write a strategic marketing plan.

Before I do that it is important to look at defining what a marketing plan is, the purpose of a marketing plan and what the benefits are from putting one in place.

How To Write A Strategic Marketing Plan – What Is A Marketing Plan?

A marketing plan is a document you create that outlines your marketing strategies and tactics for a specific time frame, which is usually for the following 12 months.

This document will cover topics such as budget costs, the goals that you set within that period and the action steps that need to be taken to achieve those goals.

What is very important though is to not look at this document as something that is set in stone as you will find as time goes by your business may change so you may need to adapt your marketing plan at some point.

How To Write A Strategic Marketing Plan – The Purpose of a Marketing Plan – Define The Purpose!

Your marketing plan is a road map that you will follow to keep you on the right direction that you have set for your business.

It is something that you should regularly refer to because it will reinforce in your mind what you are trying to achieve within your business.

How To Write A Strategic Marketing Plan – What Are The Benefits Of A Marketing Plan?

The benefits of creating a marketing plan can’t be under-estimated as it gives you clarity on defining who your audience are so that you can craft your marketing messages to attract the highest quality of people to your business.

It also gives you focus and direction to use the various marketing platforms to find those people who would be interested in your products and services. This is why you need a marketing plan and I will now share with you how to write a strategic marketing plan for your business.

How To Write A Strategic Marketing Plan – The Five Step Formula

how to write a strategic marketing plan

How To Write A Strategic Marketing Plan

A marketing plan should incorporate some basic elements such as the demand for your products and services, as well as analyzing your competition. Also it should be looked upon as a tool that you can constantly use to ensure that you focus on what you need to do to reach your goals . Here is what you should include in your marketing plan.

How To Write A Strategic Marketing Plan – The Key Elements 

  1. Details Of The Status Of Your Business – You need to write down what your products and services are along with any challenges that you are facing or could potentially face over the next 12 months. Also you need to look at rules and regulations that you have to follow and what could potentially happen if these changed for any reason.
  2. Your Target Market – Who are your customers and what are the problems that they are suffering from? Not everyone will buy your product so you need to focus on specific solutions that you can offer the marketplace. Your business may cover a specific niche but the benefits your product offers may appeal to a sub-niche and that is called segmentation.
  3. Set Your Goals – When setting your goals you must be specific. For example “you want 5000 subscribers in the first 3 months” or “to be turning over $5000.00 per month within 6 months”.
  4. Determining Your Marketing Tactics – Which marketing platforms are you going to use. This may only become clear after you have done the research into your ideal customer. If those people spend most of their time on Facebook then you should use that platform. Likewise if your customers hang out somewhere else then use that platform.
  5. Your Marketing Budget – How much money have you got to spend. If you have limited resources then you may need to look at free marketing methods which could have an impact on the time it takes to get positive results. Also offline methods such as direct mail can be expensive so you have to factor that in and if you are travelling to see clients you will have travelling costs. So look at your total budget and allocate your budget accordingly.

How To Write A Strategic Marketing Plan – Keep It Updated

Ass mentioned earlier your marketing plan is a fluid document and is subject to change. There are many factors that can impact your marketing plan so you need to be ready to adapt at anytime.

How To Write A Strategic Marketing Plan – Leverage The Six Figure Mentors Training

The Six Figure Mentors help people start a profitable online business from scratch and they have a modular training curriculum which is a complete A-Z blueprint on how to succeed online.

Module 2 is dedicated to creating your business blueprints and creating a marketing plan is included within this module. This is high level training and when completed you will have a powerful marketing plan to follow.

To learn more about the Six Figure Mentors and how they can help you please click on the image below.

mark ford marketing


I hope that I have shown you exactly how to write a strategic marketing plan and you fully understand the importance of creating one.

I wish you every success with your marketing efforts.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

Contact Mark Ford> Home Business Coaching Calls with Mark Ford <


Social Media

Become my Facebook friend Connect with Mark on Facebook

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RSS Subscribe to Home Business Blog Updates

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Subscribe to my YouTube Channel YouTube Home Business Videos


Website Network

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs

Home Business Newsletter – Would You Like A Copy?

Products: Mark Ford’s Products

Six Figure Mentors Membership: Six Figure Mentors Elite Member

Videos: Mark Ford’s TV

Your Blog Content Report: Would You Like A Copy? – Yes, Click Here

Website Listings: Mark Ford’s Websites


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How To Market Online For Free

How To Market Online For Free – 6 Ways To Market Your Home Business For Free

mark ford

Mark Ford

In this article Mark Ford shows you how to market online for free using 6 different free marketing strategies.

I can remember when I first started my internet business. I had to look at free marketing strategies to get it off the ground. Why?

Well because back in 2006 I took the leap of faith and started to build a business from home full time and sack the boss.

What I mean by this is that I handed in my notice and left behind a very well paid legal job to work from home, initially on building a property portfolio, and then eventually an online business.

Not only that I also quit a very successful entertainment agency business that I had run for 10 years. Goodbye to the late nights!

I can still remember the level of anxiety and worry that I had going on inside me when I took those risks, but I wanted to let the entrepreneur out, be my own boss, be in control of my own destiny and gain more freedom in my life. A life where I could choose what I do each day, or don’t as the case maybe.


Free Marketing Strategies – Mark, It Takes Too Long – I Need Quick Results And Can’t Wait!

There are some marketers who scorn on free marketing methods as they see them as long term strategies and favour paid marketing methods to get quicker results.

I vehemently disagree because when used correctly free marketing methods can bring very positive results in a short time.

In this article I am going to show you how to market online for free and they are methods that I have used to earn many thousands of dollars per month. I recognize that you may be on a tight budget to get your business started and you may be thinking that you have to wait until you can raise enough cash to put into your marketing. I will tell you that you should never wait, you should take action today and I will show you how.

How To Market Online For Free – Proven Free Marketing Strategies

how to market online for free

How To Market Online For Free

How To Market Online For Free – Blogging

home business blogging

Blogging Tips with the Your Blog Content Report

Blogging is a fantastic free marketing strategy and the one that I have had the most success with within my online marketing business.

Content marketing is big business and the major search engines look favourably on blogs and rank them highly in the search results.

Blogging is a great way for people to get to know you and you can use blogs to share your knowledge to provide solutions to the problems that they may be experiencing.

If you can spare an hour or two a day you can quickly build up a loyal fan base of readers.

By providing value through your blog posts you can promote your products and services, which maybe your own or affiliate products, and generate a full time income.

To help you understand more about blogging, and how to build a full time business from blogging, I have created a free resource called Your Blog Content which is a blueprint to building six figure home business blogs.

Click on the image above and claim your free copy.

How To Market Online For Free – Use Social Media

You may think that advertising on social media costs money but I can assure you that you can use it for free. Create profiles on all the social media platforms and then publish value driven content regarding your business.

What you find is that people will then like and share your content with their circle of family and friends so that a viral marketing effect takes place. Individuals are more likely to purchase something through recommendation.

Also you can create a conversation with people by asking for comments and then engaging with them to build up your own relationship with them.

How To Market Online For Free – Article Writing

There are many article directories that you can join and publish content onto them. This is a very powerful strategy as these article directories attract very high volumes of visitors so potentially you could get a lot of exposure and be seen as an authority in your field.

This builds up your credibility and people will then start to know, like and trust you and act upon your recommendations.

How To Market Online For Free – Offer A Free Resource

You can offer a free resource such as an e-book, video series or even a free consultation with yourself. What you would need to do is set up what is called a lead capture page to capture individuals names and email addresses and you can promote it by using the methods that I am referring to within this post.

By doing this you will then build up a database of contacts that you then can communicate with through email to continue providing value and offer promotions.

How To Market Online For Free – Email Marketing

Once you have you database as I have previously mentioned you can send an email to potentially thousands of people at the same time. All this will cost you is the time that you spend composing the email which could be around thirty minutes.

One of my business mentors once sent an email to his list of subscribers while he was on holiday and when he checked the results a few days later he had made over $15,000 which more than paid for his holiday. So now you can see the power of email marketing.

How To Market Online For Free – Video Marketing

Within you computer you have programs and technology to create short videos that enable you to provide valuable information regarding your business as well as making promotional videos for your products and services.

You can then upload them to video hosting sites such as YouTube and people can then watch your videos and if they like what they see they can take action by clicking the links you provide which will direct them to your free and paid solutions.


I have shared with you how to market online for free using six strategies that I have used to great effect. So there is no excuse why you can’t be doing the same. If there is anything else I can help you with then please feel free to contact me here.


I wish you every success in running your home business from anywhere in the world and profiting from free marketing strategies.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

Contact Mark Ford> Home Business Coaching Calls with Mark Ford <


Social Media

Become my Facebook friend Connect with Mark on Facebook

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RSS Subscribe to Home Business Blog Updates

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Website Network

Business Website: Nice Money Publications.com

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Products: Mark Ford’s Products

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How To Get Customer Testimonials

How To Get Customer Testimonials – Simple Tips On How To Gain More Credibility For Your Online Business

mark ford

Mark Ford

In this article Mark Ford shares some valuable tips on how to get customer testimonials for your online business.

For any home business to have social proof that you give great customer service, testimonials are very important. If you can display customer testimonials on your website then you instantly instill an element of trust in the minds of the people who visit your website.

This will have a dramatic effect on the upturn of sales that your online business will receive. With that said we have to look at ways to show you how to get customer testimonials and that is what I am going to share with you in today’s post.

Before I do that I think it is important to look at the specific elements that make up a great customer testimonial.

The Elements of a Great Testimonial

Every testimonial has to be specific to what problems the person was suffering from and how your solution has produced fantastic results. Try to show before, during and after evidence on how your product or service has helped that person.

Also, and this is very important, the testimonial must be authentic, fully verifiable and it should come across as natural and not scripted.

Carrying on from the previous point of authenticity you should display a photograph of the person and their name. To take this to another level ask for a video testimonial as that creates much more engagement.

So now we have covered what makes a great customer testimonial let’s get onto showing you just how to get customer testimonials with some very simple strategies.

How To Get Customer Testimonials – 4 Ways To Get Great Customer Reviews and Testimonials!

how to get customer testimonials

How To Get Customer Testimonials

How To Get Customer Testimonials – Social Media

Social media is only going to get more powerful as time goes on and this is a great place to gain credibility through customer testimonials. One of the best places is Facebook as it is the largest social media platform on the internet.

If you open a business account then you will automatically be given a business review page. This is great because you can ask your customers to head over to your page and then leave you a review of the products and services they have bought, and the service that they have received from you.

Then you can take those reviews and post them onto your website for people to read when they visit your site for the first time.

How To Get Customer Testimonials – Using Online Review Sites

Get your customers to leave reviews on online review websites. There are many online and the benefit of these sites is that they will potentially get a lot more traffic to them than your own website.

This will give you much more exposure and you can still use these reviews on your website and promotional material.

How To Get Customer Testimonials – Reward Your Customers

Offering incentives to your customers in return for testimonials can be very powerful. You could offer prizes or discounts on future purchases.

What you should also do when adopting this strategy is to make it clear that what you are offering as incentives apply to both positive and negative comments. Now this may sound strange but it will help you in the long run as it will show your authenticity as a transparent online business owner.

How To Get Customer Testimonials – Simply Ask Them

This may seem the obvious way but it sometimes gets overlooked. If you don’t ask then you don’t get as the saying goes.

Once they have purchased something from you then politely ask them to leave a review and testimonial. Depending on the level of transactions you have it may not be physically possible for you to call them, but what you can do is have your systems set up that automatically emails your customers and thanks them for the purchase. Here is where you can ask them for their testimonial.

How To Get Customer Testimonials – My Own Testimonials

I am very proud of the service that I give to my customers and that is why I have a testimonial tab in the main navigation bar of my website.

So I would ask you to take just a few moments to look at how I make available the testimonials that I receive by clicking here.

I hope that this article on how to get customer testimonials has really helped you understand why they are so important for your business. Also I hope that I have given you some great strategies on how to obtain them. If there is anything else I can help you with then please contact me here.


I wish you every success in getting your own customer testimonials.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

Contact Mark Ford> Home Business Coaching Calls with Mark Ford <


Social Media

Become my Facebook friend Connect with Mark on Facebook

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RSS Subscribe to Home Business Blog Updates

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Subscribe to my YouTube Channel YouTube Home Business Videos


Website Network

Business Website: Nice Money Publications.com

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Home Business Newsletter – Would You Like A Copy?

Products: Mark Ford’s Products

Six Figure Mentors Membership: Six Figure Mentors Elite Member

Videos: Mark Ford’s TV

Your Blog Content Report: Would You Like A Copy? – Yes, Click Here

Website Listings: Mark Ford’s Websites


Mark Ford – How to Get Customer Testimonials – Top of Page

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Midlife Career Change

Midlife Career Change – Is It A Midlife Crisis Or Are You Looking For A New Direction?

mark ford

Mark Ford

In this article Mark Ford looks at the topic of people looking for a midlife career change to give themselves a new purpose in life.

As a home business lifestyle coach today I want to look at why people make the decision to embark on a midlife career change. Some people may look at it as though it is a midlife crisis but in reality the feeling that an individual needs a career change can happen at any age, but today I want to concentrate on individuals who are in the middle of their working lives.

After working in a specific industry or long term job many people have an overwhelming feeling of despair and wish there was more to life. They may wake up in the morning not wanting to get out of bed or are constantly looking at the clock in their workplace waiting for their coffee breaks and the time when they can clock out and go home.

The trouble is that that clock seems to be going backwards and they feel their life ebbing away. When we first start our careers we have lots of energy and high levels of motivation but after a few years we get stuck in the 9 – 5 routine and it takes such a hold that we feel that we can’t break free.

For myself I decided to change careers when I was in my mid forties. I had held a high position within the legal courts of the United Kingdom for nearly thirty years and I had operated an events management business which had clocked up 1000 gigs.

After some very serious personal traumas to overcome I decided that enough was enough and decided to quit both my career and business to embark on a totally new direction and started a property investment and management business with a close friend of mine and we still operate this business to this day.

Then around 7 years after we started the business I had to look at other ways to generate income to run alongside the property business and I turned to the internet and started an information publishing and affiliate marketing business which I will talk about shortly.

So as you can see I am living proof that a midlife career change is very possible and you can make it a huge success by taking massive action. There are some things that you need to consider though before you take the leap of faith and I would like to share some of those with you.

Midlife Career Change – How To Successfully Start Over

midlife career change

Midlife Career Change

Midlife Career Change – You Must Have A Purpose

You can’t just say to yourself “I want to start over”. You must ask yourself “WHY you want to start over” and “what do you hope to gain by starting over”.

When you have a strong purpose for making the change then you will find it will make it much more achievable.

Midlife Career Change – Leave All Your Baggage Behind You 

For many people it is hard to forget things that have happened in the past, both career wise and personally. What’s done is done and you must forget about things that have been weighing you down for a long time, and quit blaming other people for any misfortunes that you may have experienced.

Start with a clean slate and only look forward and never back.

Midlife Career Change – Take Massive Action

Don’t just sit there are wait for things to happen because guess what? They never do so you need to make things happen for yourself and you do that by taking action.

This could be applying for a new job or even think about starting your own business so that you are 100% in control of you and your families destiny.

Midlife Career Change – Don’t Make Excuses

Don’t get drawn into finding excuses not to do it. If you seriously want change then you will need a positive mindset and find ways to make it happen rather than looking at what may happen if things go wrong.

“What If’s” and “Maybe” have never done anyone any good.

Midlife Career Change – Create A Plan Of Action

Sit down and write down ideas that can make that change a reality. If you are looking for another job then what do you want to do, likewise if you are looking to start your business then what type of business do you want and more importantly what type of lifestyle do you desire?

Midlife Career Change – Starting An Online Business

Earlier I mentioned that I started an information publishing and affiliate marketing business. This was made possible when I came across an online business education company called the Six Figure Mentors who have taught me the skill sets to create a profitable internet business from scratch.

They have high level training and mentoring programs which are crafted to help anybody break free from the conventional way of life that we are all conditioned to accept.

Also they have all the tools and resources on hand so that you can start a new career at the same time as carrying on with your current career until you get in a position to finally make the decision to quit your job. Think of it as a kind of safety net and insurance policy.

This is what I recommend you do as it has worked for me and I now have a highly successful business that allows me to travel the world and have the lifestyle of choice.

For a limited time they have a 7 day video training series which outlines exactly how they can help you create a digital lifestyle business and you can register for this by clicking the image below.

Click on the image below and get started today.

six figure mentors digital lifestyle video series

Six Figure Mentors Digital Lifestyle Video Series


A midlife career change can be the most liberating thing that you will experience. It has worked for me and millions of other people so there is no reason why it can’t work for you. Click on the image above now and get started today.


I wish you every success in starting a new midlife career change with a home business.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

Contact Mark Ford> Home Business Coaching Calls with Mark Ford <


Social Media

Become my Facebook friend Connect with Mark on Facebook

Marks' Google Plus Profile Google > Connect with Mark on Google +

View Mark Ford's profile on LinkedIn

Pinterest Profile for Mark FordPinterest Posts

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RSS Subscribe to Home Business Blog Updates

Tweet with me Tweets

Subscribe to my YouTube Channel YouTube Home Business Videos


Website Network

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs

Home Business Newsletter – Would You Like A Copy?

Products: Mark Ford’s Products

Six Figure Mentors Membership: Six Figure Mentors Elite Member

Videos: Mark Ford’s TV

Your Blog Content Report: Would You Like A Copy? – Yes, Click Here

Website Listings: Mark Ford’s Websites


Mark Ford – Midlife Career Change – Top of Page

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Blogging Boss Ebook

Blogging Ebook – Blogging Boss – The Exciting New Blogging Ebook For Getting Targeted Traffic To Your Home Business Blogs

mark ford

Mark Ford

In this article Mark Ford talks about his exciting new blogging ebook called Blogging Boss.

As a prolific blogger, I am very excited to announce the publication of my new blogging ebook that I have created called Blogging Boss.

If you are looking to make money through the exciting world of blogging and join the thousands of six figure bloggers then this blogging ebook is a must read for you.

Blogging Boss delivers proven strategies for generating premium free traffic to your blogs and blog posts.

Blogging has always been a proven marketing strategy but long gone are the days when you could just post content and expect people to naturally find it on the internet.

Creating content is the foundation to your blogging business from home but for you to make the real money from blogging you need to know the insider secrets that will generate targeted traffic.

Blogging Ebook – Introducing Blogging Boss

blogging ebook

Blogging Boss Blogging Ebook

Click Here To Grab Your Free Copy

In this brand new blogging ebook you will learn blogging strategies to help you jump start your website to attract the kind of traffic that converts into sales. The best part of this is that all these strategies are proven free marketing methods.

Blogging Boss will give you a step by step blueprint to follow which looks at the quality and type of content that you should be creating.

Also you will learn how to engage with your readers so that they keep coming back. This blogging ebook shows you how to become a problem solver by educating and entertaining your audience at the same time, and it will introduce you many powerful software applications to help you share your content.

One powerful insider strategy you will learn is how often to post content and what length your posts should be so that the search engines look favourably on them so that they list them within the search results.

Search engine optimization is very powerful if done correctly and Blogging Boss will give you all the details on how to set up your blogs correctly.

Networking is extremely powerful and this relates to blogging as well, so you will discover a simple but powerful strategy that will give your content the maximum exposure.

Contained within Blogging Boss are many resources that will help you build up your networking circle within the blogging sphere.

Many people don’t realise that blogging is a great lead generation platform and Blogging Boss gives you the insights on how to collect leads and then keep up a regular level of communication with them. Click the image below to get your free copy.

blogging ebook

Blogging Boss Blogging Ebook

Blogging Ebook – Blogging Boss Teaches You Link Building & Social Media Strategies

Now you may have heard about the importance of link building but there are two ways that link building can have an effect on your blog. This blogging ebook will give you all the details on link building and how to use it.

Social media is a huge part of digital marketing and Blogging Boss will show you free ways to spread your content over the social media platforms, and will list several resources that you can use to automate the distribution of your content.

Get Your Copy Of Blogging Boss Here

Blogging Boss is a great free blogging ebook which shows you free ways to get targeted traffic to your blogs. Register here to grab your free copy today.


I wish you every success in running your blog for your home business from anywhere in the world with the many media devices available. For me, it is a good old laptop on which I create my daily home blogs.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

Contact Mark Ford> Home Business Coaching Calls with Mark Ford <


Social Media

Become my Facebook friend Connect with Mark on Facebook

Marks' Google Plus Profile Google > Connect with Mark on Google +

View Mark Ford's profile on LinkedIn

Pinterest Profile for Mark FordPinterest Posts

Connect With Mark on SkypeSkype Mark Ford: nm.publications.mf

RSS Subscribe to Home Business Blog Updates

Tweet with me Tweets

Subscribe to my YouTube Channel YouTube Home Business Videos


Website Network

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs

Home Business Newsletter – Would You Like A Copy?

Products: Mark Ford’s Products

Six Figure Mentors Membership: Six Figure Mentors Elite Member

Videos: Mark Ford’s TV

Your Blog Content Report: Would You Like A Copy? – Yes, Click Here

Website Listings: Mark Ford’s Websites


Mark Ford – Blogging Ebook – Top of Page

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Leadership Mistakes

Leadership Mistakes – The Most Common Mistakes Leaders Make Today

Are you making these common leadership mistakes within your business. To get the most productivity from your team members then you need to know how to effectively man manage them. In this article from Mark Ford he shares with you some of the most common leadership mistakes people make and how to avoid them.

mark ford

Mark Ford

In this article Mark Ford outlines the most common leadership mistakes that are being made today.

Today I would like to share with you some of the leadership mistakes that I see people making which can be very harmful to their businesses and the relationship that they have with the people who are under them.

As a leader you need to have self-confidence but you also need to respect the people that you have around you. The decisions that you make have a serious effect on the team you have control of.

There are many examples in the business world of great leaders but sadly there are also many examples of poor leadership.

I am sure that you have had some really bad bosses in your time and today I am going to share with you three of the most common leadership mistakes that so called bosses make, so that you can avoid making them within your own home business.

Leadership Mistakes – What Not To Do

leadership mistakes

Leadership Mistakes

Leadership Mistakes – Criticizing Others

The first mistake leaders make is to criticize other people. Instead of criticizing other people when mistakes happen, as they do, you need to show the lead in finding the solution. Focus on what needs to be done rather than spending all your efforts blaming people, negative energy is draining!

Think about your own situation. If somebody criticizes you it affects your self-esteem and it is hurtful so why would you want to do the same to someone else?

Leadership Mistakes – Complaining About Everything

The second of the most common leadership mistakes that people make is that they constantly complain about everything. I think that they think that is their sole purpose in life and you usually find that they attract other people who complain. Maybe they want to form their own little club during the coffee breaks and after work. It becomes a habit and a natural way for them to live their life.

As a manager you have the right to not be happy about things but you have to address it in the right manner. The way to do this is to constructively discuss it and correct the situation. This could be work practices or individual attitudes but by discussing it, this creates an interactive and positive conversation rather than back sniping other people.

Leadership Mistakes – Condemnation Of Others

Condemnation is a very destructive thing. If you undertake this and condemn people to others whether inside or outside of work then it will get back to the person in question. It will come back to haunt you!

They will find out that you have said it and the impact it has lowers that persons self-esteem and demoralizes them for a long time.

This doesn’t just relate to the people who you have working for you, it also applies to your competitors. Never slate or bad mouth them as it will give you a bad reputation.

Leadership Mistakes – What You Should Be Doing 

You should be creating a positive environment for people to work in. Never ask people to do what you are not prepared to do yourself. Make sure that people know that you are the boss but create good professional relationships with them so that they know that they can always come to you when they need help.

Treat people with respect and then they will respect you and work harder for you and enjoy coming to work.


I hope that the leadership mistakes that I have shared with you will help you to form better relationships with you employees and team members. If there is anything else I can help you with please contact me here.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs


About Mark Ford

My Story <

The Transition from Lawyer to Home Business Lifestyle Coach <


Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email   > Click Here To Contact Mark Ford <

Contact Mark Ford> Home Business Coaching Calls with Mark Ford <


Social Media

Become my Facebook friend Connect with Mark on Facebook

Marks' Google Plus Profile Google > Connect with Mark on Google +

View Mark Ford's profile on LinkedIn

Pinterest Profile for Mark FordPinterest Posts

Connect With Mark on SkypeSkype Mark Ford: nm.publications.mf

RSS Subscribe to Home Business Blog Updates

Tweet with me Tweets

Subscribe to my YouTube Channel YouTube Home Business Videos


Website Network

Business Website: Nice Money Publications.com

Mark Ford's Blog  Main Blog: Latest Home Business Blogs

Home Business Newsletter – Would You Like A Copy?

Products: Mark Ford’s Products

Six Figure Mentors Membership: Six Figure Mentors Elite Member

Videos: Mark Ford’s TV

Your Blog Content Report: Would You Like A Copy? – Yes, Click Here

Website Listings: Mark Ford’s Websites


Mark Ford – Leadership Mistakes – Top of Page

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