Offline Marketing Strategies For Online Business

Offline Marketing Strategies For Online Business – Proven Offline Marketing Methods To Attract Customers To Your Online Business

If you have an online business then you will already be using some online marketing strategies but there are many offline marketing strategies for online business that you can incorporate to attract customers to your business.

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Mark Ford

In this article Mark Ford looks at offline marketing strategies for online business as a way of attracting high value customers to your online business.

I would like to explore with you some offline marketing strategies for online business owners to incorporate into their marketing plans.

As an online business owner you will need to learn some digital marketing skill sets to attract potential customers from the internet. That should not distract you from some of the more conventional marketing strategies that still work and could bring an influx of customers to your online business.

Marketing is a simple principle of providing a solution to an individual who is experiencing a particular problem. In other words supply and demand and this principle has been around for hundreds of years.

Up until around 25 years ago, when the internet was created, businesses relied on the conventional ways of marketing and advertising. There is no question that marketing on the internet is more powerful as technology has allowed business owners to connect with people all around the world. This doesn’t mean that you should discard the proven methods that have worked for generations.

In this article I am going to show you some conventional marketing strategies that you can adopt for your online business to help grow your customer base.

Offline Marketing Strategies For Online Business – The Old Ways Still Work To Generate Leads And Customers!

offline marketing strategies for online business

Offline Marketing Strategies For Online Business

Offline Marketing Strategies For Online Business – Business Cards

The good old humble business card still packs a big punch when it comes to advertising who you are and what you do. They are very cheap to have produced and they instantly make you look professional and they are very easy to distribute.

Now it is all very well sharing them with people. To make sure they look at them and keep them you need to hook them. You could do this by advertising a free resource that they can get access to or you could offer some free tips on the back to help them.

Offline Marketing Strategies For Online Business – Press Releases

There are many services that offer free press releases for your business. A press release is something that is newsworthy to share. This could be for an award of excellence that you have received or it could be information on the launch of your new business or a new product line that you are rolling out.

Press releases are not designed to be advertisements for your business so you should focus on giving valuable information regarding your business that people would be interested in. Then they will approach you and you can build a relationship with them to turn them into a high value customer.

Offline Marketing Strategies For Online Business – Discount Coupons

Everybody loves to save money and get a bargain, and offering a discount in the form of coupons works very well. You could start out by offering them to existing customers and then asking them to share it with their friends.

Maybe there are public notice boards around your town or city which will allow you to pin your coupons onto. You could also approach the local press and run a printed ad in their publication for you.

Offline Marketing Strategies For Online Business – Flyers

You could get some flyers printed very cheaply and then ask either your local newspaper to add them into their weekly edition or you could ask your local newsagent to place your flyer in the paper for people who go into their shop. There are also specialised mailing companies that can handle the distribution for you.

Again you need to make sure there is an incentive within your copy to make people take notice and then respond to you. This could be money off or a free resource that you are offering to build your database.

Offline Marketing Strategies For Online Business – Direct Mail

Now this can be an expensive option but if you have a really strong offer then it maybe well worth considering. There are specific direct mail companies who can send your offer to a targeted list of people.

These people have been pre-qualified because at some point they have expressed an interest in the type of service that you offer or have purchased a similar product or service to yours.

You must take into account that this is something that will land on their doormat so you need to have a compelling headline to make sure it doesn’t go straight into the bin.

You have just a few seconds to grab them so make sure you come up with some strong ad copy.

Offline Marketing Strategies For Online Business – Trade Shows

Look out for upcoming trade shows where you can have your own desk or stall. You may find that you have to travel long distances but it can really be worth it as you know the people who are going to attend will be interested in what you have to offer.

You will have pre-qualified people where you can hand out things such as your business cards, flyers and promotional DVD’s.


I have given you some offline marketing strategies for online business that you can use alongside your digital marketing methods. If there is anything else that I can help you with then please contact me here.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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Mark Ford – Offline Marketing Strategies For Online Business – Top

About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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