Optimizing your website and its content, from both a marketing and Search Engine Optimization perspective, it is vital that you create effective metadata for your website and its content.
An article from Matt Press, Splash Copywriters, about optimizing your website and its content and creating effective metadata.
From both a marketing and Search Engine Optimization perspective, it is vital that you create effective metadata for your website and its content.
Metadata sounds like an intimidating term. A quick search will tell you it just means ‘data about data’, but there’s so much more to it than that.
For starters, creating metadata makes life easier for Google. It allows them to find your website and also makes your content simpler to analyse.
But also, your metadata acts as a sales tool. Don’t forget that ranking highly in searches is only part of the battle. Ranking on page one for a search term is utterly pointless if users are always bypassing you and clicking on your rivals. To that end, your metadata needs to have a hook and a call-to-action.
Your metadata also needs to be a certain length. If you write too much, you won’t be penalized, but the copy trails off and your mini sales pitch loses some of its punch. Again, if one of your competitors has nailed their pitch, expect to lose out.
There are no official, published limits, but there are widely accepted guidelines that have been tried and tested. Your meta title needs to be around 55 characters long and your description shouldn’t exceed 160 characters in order to display correctly. Both those limitations include spaces.
So you can see that writing effective copy within those tight limits can be quite tricky. But try to see it as a challenge. Take yourself out of business mode for a while and imagine what your customers would like to see. Better still, the next time you search for something, make a mental note of what made you choose the link you chose. Then you won’t go far wrong.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success optimizing your own home business websites.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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