Persuasive Copywriting – Making Words Work Hard – 3 Ways To Create Persuading Copy
An article from Matt Press, Splash Copywriting, about persuasive copy writing and making words work hard – 3 ways to create persuading copy.
What’s the point in creating website copy, a marketing tagline, a snazzy brochure or an expensive poster, if the words are forgettable?
Words have to be persuasive, especially in business. The best way to persuade people is to think about 3 things before you create your content:
1. Work out your objectives.
What do you really want to gain from what you’re doing? It sounds a simple thing to say (and type), but how many of us really think about strategy to this degree?
2. Who is your audience?
It’s really important that what you’re saying is relevant to who is reading it, especially as we’re all drastically short of time these days. If you’re trying to please all the people all of the time, that’s not great. But writing with nobody in mind at all is arguably even worse. How are you meant to achieve anything if the reader doesn’t feel like you’re talking to them?
3. What’s your ideal response?
Knowing what results you want form your content will make you focus. It’s all very well throwing editorial tips out there, but nothing will make you hone in on your content as much as thinking about what result you want from it. We’re all results-driven, aren’t we?
Use these 3 tips regularly and you’ll have more effective and engaging content. Your readers will be able to identify with what you’re saying, they’ll be able to see a benefit for themselves and you’ll be maximizing your chances of achieving the results that you want.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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