Product Pricing Strategy

Product Pricing Strategy – How To Price Products & Services For Your Online Business

mark ford

Mark Ford

In this article Mark Ford looks at a very important element of your online business and that is creating a product pricing strategy to ensure that you are both competitive and offer value for money.

How you price your products and services for your online business can be instrumental as to whether your online business succeeds or fails, so you have to get it right.

The main two things it will effect is the demand for your product and it’s overall perceived value in the eyes of the consumer.

So in order to create a profitable online business you must be very aware on how you are going to offer your products and services to the marketplace. Many online business owners fail to see the significance in creating a product pricing strategy and this can lead to low profit margins which may ultimately be the deciding factor as to why their business fails.

To ensure that your business has a regular cash flow I would like to share with you some product pricing strategies which you can implement into your online business.

Product Pricing Strategy – 3 Tips On How to Price Your Products & Services Correctly

product pricing strategy

Product Pricing Strategy

Product Pricing Strategy – Research Your Competitors 

The first step is to look at your leading competitors to see what they are charging for their products. Look at the top three and then price your products and services in relation to theirs in a way that is competitive.

By doing this it will help you to decide if you want to position your brand at the luxury end, meaning the more expensive, or the more economic end, meaning the less expensive. When you are deciding this you need to be aware of a couple of things.

The first is if you decide to be at the luxury end you don’t want to go over the top too much and price yourself out of the market so your potential customers don’t even give you a look.

The second thing to be aware of is that you don’t want to go straight in and drastically undercut your competitors because you will be reducing your profit margins which could effect the viability of your business.

Product Pricing Strategy – How You End Your Pricing

The internet marketing world is notorious for products that end with a seven. For example $47, $97 or $197 is very common for digital products such as e-books and video courses. If your online business is geared more for e-commerce and retail then maybe end with a 99 or 95. For example $19.99 or $19.95 instead of $20.00. Although the difference is only $0.01 or $0.05 subconsciously for the consumer they think they are getting a bargain.

These types of product pricing policies are the norm but it doesn’t mean you have to follow suit. Test different price endings to your competitors as this will make you stand out from your competition and could give you a slight edge.

Product Pricing Strategy – Contextual Pricing

This has everything to do with the perceived value that the consumer has for your products and services. Really this only effects you if you are going to position yourself at the top end and become a premium supplier. A customer will only be willing to part with their hard earned money if you make sure you stand out from your competitors and go that extra mile for them.

This could be how you package your products or how you design your website. Professional packaging and website design will make the consumer think they are dealing with an elite brand and they are prepared to pay more.

Or if your business model is offering exotic retreats look at how you can offer extra features so that the customer comes away with the best experience possible. Look at your competition and offer that extra bit more.


When you are looking at your product pricing strategy make sure you think about the 3 elements that I have shared with you. If you need any further help with pricing your products and services then please contact me here.


I wish you every success in running your home business and profiting from your product pricing strategy.


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Mark Ford’s Blog Posts on Product Pricing StrategyClick Here


Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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