Getting Started With Search Engine Optimization…
Do You Have An Effective Search Engine Optimization Strategy?
An article from Matt Press, Splash Copywriters, about getting started with search engine optimization. Read on…
As a business owner it’s important to make sure that your website is seen by as many potential customers as possible.
That means having an effective Search Engine Optimization strategy.
Becoming visible in the major search engines when users search for keywords related to the services and products you offer is one thing. That can sometimes be hard enough as it is. But another problem is staying visible, even when you’re on page one.
The world of Search Engine Optimization (SEO) is one that’s constantly in flux. Only the consistent and the adaptable survive.
The quickest way to get onto page one of Google is through pay per click advertising, but while this is a fast method of gaining visibility, it can also be expensive – if a PPC campaign isn’t managed correctly, it can result in irrelevant clicks and wasted spend. Not only that, but research suggests that the majority of people are quite wary of sponsored ads (i.e search rankings that have been paid for). In summary, it’s going to be far more effective to rank highly for organic searches.
Organic search results are the listings that sit directly beneath the adverts. There’s no cost per click with these, making them a much better option in terms of the cost and return that can be achieved. The only real downside to ranking highly in organic search results is that it can be hard to achieve (the difficulty will vary depending on the industry and the keywords you’re trying to target).
However, that’s no reason to ignore Search Engine Optimization. If Search Engine Optimization was easy, everyone would do it.
The first step in the Search Engine Optimization process is to finalize a list of keywords and phrases. These should be specific and relevant to your business. They shouldn’t be too generic and you should ideally research the keywords thoroughly.
Once you’ve chosen your keywords, your Search Engine Optimization strategy is all about working with Google to build up trust, authority and momentum. That should be done by carrying out on-site and off-site work to demonstrate to Google that your website deserves a page one ranking. It’s not rocket science – the more Google loves your website, the higher it should rank.
With regular updates, tweaks and content, your website should start moving up the search results. Depending on the difficulty, it can take a bit of time, but once it is ranking well the numbers of visitors to your website, not to mention enquiries and leads, should improve.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your own search engine optimization work.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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- Google In Mind
- Understanding the nature of Google searches
- Search Engine Optimization Words
- Search Engine Optimization For Home Business
- SEO Backlinks
- Optimizing your website and its content
- How to get your website to rank higher in 3 stages
Thought for the day: With search engine optimization and organic search results your content is being actively searched for against Pay Per Click where your ads are thrust in front of your audience.