How the search engine optimization words on your website affect search engine optimization performance.
An article from Matt Press, Splash Copywriters, about search engine optimization words
Search engine optimization words on your website affect search engine optimization performance. Period!
It never fails to amaze me how much attention is given to the design of a website in comparison to the scrutiny apportioned to the words on it.
Words will play a decisive role in the user experience of your website, but if you’re not convinced, know that words influence search engine optimization.
Why ae the search engine optimization words important?
Well, what’s the point in creating an amazing website if no one’s going to find it?
Getting to the top of search engine results has always been important, but in 2015 it’s crucial. The overwhelming majority of internet experiences start with a search engine.
And because of human nature, the search results on page one are getting all of the action. That’s why it’s important to do as much search engine optimization work on your website as you can.
How can search engine optimization words make a difference to the rank of your website?
Here are three search engine optimization areas.
1. Search Engine Optimization Words > Metadata
To give your website the best chance of reaching page one, you have to create metadata for your content in a Content Management System.
Metadata serves two purposes.
Firstly, while it doesn’t affect your ranking as such, it nevertheless acts like a signpost and makes it easier for Google to find your content in the first place. If you’ve not got metadata, you’re just stacking barriers in the way of success. Speaking metaphorically, creating metadata is like making sure that your car is full of petrol before you drive to work.
Secondly, the copy in the meta titles and meta descriptions will be what’s visible when someone is looking at a set of search results. It’s important then – it’s this copy that will persuade people to click on your website or not.
The search engine optimization words have to be succinct and effective. You’ve worked hard getting to page one, so don’t waste the opportunity with sloppy copy.
2. Search Engine Optimization Words > Keywords
With Search Engine Optimization in years gone by, it always used to be the case that the more keywords you had in your copy and in your metadata, the higher you’d rank in search results. But as Google has refined its technology, that’s no longer the case.
In fact, the opposite is now true – the more keywords you try and cram into your web pages, the more likely it is that Google will interpret your content as being spammy and will penalise you.
A lot has been written about how many keywords you’re now ‘allowed’ to have in your copy, but the truth is, no one knows except the techies who actually work at Google. The best plan is to write for humans, not search engines. That will automatically see you put in a natural amount of keywords that will please Google and make for better reading.
3. Search Engine Optimization Words > Regular, Quality Content
Google hates static websites and tends to ignore them. As it’s clearly not practical to update all your web pages every week, you’ll need to have a blog or news section where you can upload new content that’s naturally filled with keywords (see above), which are relevant and useful to people in your industry.
Every new piece of content means a fresh index from Google’s clever software. If you get in the habit of posting up copy, videos, images or infographics on a regular basis, Google will know to come looking for you. And the more popular that content is, the better your chances are of reaching page one.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: content is king for Google’s eyes and so are the Search Engine Optimization Words on a website!