The importance of backlinks in SEO.
An article from guest blog writer, Matt Press, Splash Copywriters, looking at the importance of seo backlinks.
As the owner of a home-based business, SEO will be crucial to your success. It is going to be vital that prospective customers find you online 24/7. The trouble with SEO is that it’s a huge subject.
So where do you start?
Well, the answer is to focus on just 2 things: content and backlinks.
However, establishing backlinks, or the process of link-building, is one of the most challenging aspects of SEO.
It’s time consuming and fraught with danger if you misunderstand any concepts.
Here’s a complete guide to the different types of backlinks out there for you. Pay close attention to the pros and cons.
Submitting your website details to various directories is an effective and potentially fast way to reap SEO rewards. The key to success here lies in which directories you target.
Ensure you’re not using spammy directories or any directories that have been set up for mass submissions as part of a risky SEO strategy.
2. Blog comments.
Like a lot of SEO tactics, the concept of posting blog comments has been abused to the point of no return.
For the uninitiated, the idea is simple. When you read a blog, most blogs will give you an opportunity to make a comment. Before submitting your comment, you just need to fill out a few details, including your website URL. If admin publish your comment, your URL will also get published. Hey presto – you’ve got a backlink.
Unfortunately, people started doing this en masse. As a result, Google are now looking out for serial offenders.
3. Guest blogging.
In a similar vein to blog comments, guest blogs used to be a respectable thing. It’s still a tactic that holds some value, not least because guest blogging is a chance to enhance your reputation and speak to a new audience.
The trick is to pick where you guest blog carefully. Some low quality websites have latched onto guest blogging as a link-building tactic. If you blog on one of those, you risk being labeled as spam.
Of course, you can always try simply asking a website owner for a backlink. But unless you’ve got a good reason, this is most likely to be a fruitless exercise.
5. Reciprocal link swapping.
Now this sounds like a good idea. You scratch my back and I’ll scratch yours.
However, it’s clearly another unsophisticated approach that’s easy to abuse – and has been. Google are also looking at whether the reciprocal links are relevant. If they are, you can still enjoy many of the benefits that come from increased exposure. If they’re not, expect a penalty.
Writing an article that references other people and then telling them about it can result in backlinks, since the people in question often like to reference such pieces in order to stroke their egos. Who cares? You get a link.
7. Broken link-building.
It’s worth finding relevant broken links within content that’s related to your industry. Once you’ve done that, you can reach out to the respective website owners and suggest one of your URLs. This obviously has a mutually beneficial end result.
Broken link-building is quite labour-intensive but it has a high success rate (because you’re essentially helping out the website owner) and is one of the most ethical link-building techniques around. Plus, if you pick a broken link that is linked to by a number of domains, it can be a quick way of establishing a number of quality backlinks in one hit.
8. Press release and feature submissions.
The act of submitting a press release or some kind of feature to a particular website in order to establish a backlink is an SEO tactic that’s evolving.
Again, it’s another tactic that’s been misused and, as such,
It’s still a beneficial thing to do, but picking the right destination for your piece is more important than it’s ever been.
Google will look favourably upon any press releases on high-profile news sites, but these are harder to achieve. Don’t be tempted to chuck your content here, there and everywhere, because if you do, you’ll be doing more harm than good.
9. Search engine submissions.
An obvious no-brainer, but you’d be surprised at how many website owners don’t do this. Submit your URL to all the search engines – that should always be your first step.
I wish you every success in building up your home business seo backlinks.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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- Understanding the nature of Google searches
- Google In Mind
- Optimizing your website and its content
- Search Engine Optimization Getting Started
- How to get your website to rank higher in 3 stages
- Search Engine Optimization Words
- Search Engine Optimization For Home Business
Thought for the day: follow these search engine optimization and seo backlinks tips and drive traffic for free!