Social Media For Marketing

Social Media For Marketing – 7 Social Media Marketing Practices To Follow When Promoting Your Business

If you are looking for help with social media for marketing your business then in this article Mark Ford shares the best practices, and 7 rules to follow, for using social media within your marketing plan.

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Mark Ford

Social media appears to rule many peoples lives. Whether you are in your local coffee shop, the shopping mall or your favourite pub you will see the majority of people glued to their smartphones checking out their social media profiles to get their fix of the latest silly videos or news updates.

As a business owner this is great news because you can connect easily with potential leads and customers if you know what you are doing when you are using social media for marketing your online home business.

Long gone are the days when you could post any old thing related to your business and get people to take action. Now you have to be very strategic to get the best results from social media and in this post I will give you some social media best practices to follow so that you can give your business the maximum exposure.

Social Media For Marketing – A 7 Step Guide To Using Social Media For Marketing Your Business

social media for marketing

Social Media For Marketing

Social Media For Marketing – Deliver Quality Content

You will hear from many social media marketing gurus that you should be posting lots of content every day to your social media profiles. In some respects this is true but you should always concentrate on posting quality content instead of posting lots of sub-standard content.

Always look to provide value to your audience as this will encourage your fans to like and share your content with their friends and family.

Social Media For Marketing – Keep Within The Boundaries Of Your Niche

Apart from personal updates you should always focus on posting content that is related to the niche that you operate in.

If you suddenly start posting random content then your audience will become confused and are likely to stop checking out your social media profiles and pages.

Social Media For Marketing – Connect With Market Leaders

Never be afraid to connect with the top performers in your industry as they will have large audiences that you can reach. Like their pages and then post comments on their content as this will raise your exposure and their fans will start to check out what you have to offer as well.

Social Media For Marketing – Always Make Yourself Available

Social media was formed so that people could easily connect with family and friends and that principle is the same for your fans who want to connect with you.

Always make yourself available so that you can engage and interact with people who take the trouble to comment on your pages. This is how conversations start and you never know when that conversation can lead to a sale within your business.

Social Media For Marketing – Not All Social Media Platforms Are Equal

Not all of the social media platforms will suit your business as they have different types of audiences. If your business targets the younger generation then Snapchat may be the platform that you need to focus more on.

If your business appeals to all ages then you may want to concentrate on Facebook. You really need to do your research and determine which platform suits your business and then build your profiles and pages on that one.

Social Media For Marketing – Your Fans Are People

It is very easy to forget that your profiles are visited by real people. When you sit in front of a computer all day you can find yourself becoming detached from the outside world.

So try to get in the head of your fan base as this will make it easier for you to provide quality content and value on a personal level.

Social Media For Marketing – Keep Ahead Of The Competition

You must always have one eye on what your competitors are doing. So make sure you take some time to read what they are posting on their pages as this will give you ideas on what you should be concentrating on.

Look at the feedback they are receiving and you may find some golden nuggets for product ideas to develop.


If you plan to use social media for marketing your business then these are the best practices to follow to enable you to attain positive results for your business. I wish you every success with your social media marketing.


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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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