Understanding the nature of Google searches – The nature of Google, search engine optimization and internet searches has changed a lot over the years.
An article from Matt Press professional copywriter, Splash Copywriters, about understanding the nature of Google searches.
Some say that Search Engine Optimization is dead. It isn’t. But the nature of Google and internet searches has changed a lot over the years. Some of those changes mean that, as website owners, we should focus more of our attention on content, rather than on obsessing over search results.
Google is, understandably, always trying to improve their functionality. That shouldn’t come as a surprise – they’re a business like any other. Google is the world’s number one search engine, but if they were to start returning consistently poor search results and a bad user experience, people will gradually start using Yahoo, Bing and the like.
Nowadays, Google is trying to return highly specific and personalized search results. In 2015, their search results are much more tailored to individuals. Google has the potential to access information to help them deliver this improved service, such as your location, your previous searches and your browser history.
Advanced technology like this is meant to be helpful and make searches more efficient, but what repercussions are there? And what lessons can business-owners learn?
For starters, the same person may see different search results when they Google something at work than they do at home. But that’s just the tip of the iceberg.
Do people find Google’s accuracy intrusive?
While it’s possible to clear your search history and alter your privacy settings so that your location isn’t known, how many of us are realistically going to do that? Not many. So what does all this mean for business content?
Search Engine Optimization Business Content
Certainly, establishing certain page rankings is going to be increasingly harder to guarantee through traditional search engine optimization methods. As the owner of a home-based business with a website, you will undoubtedly be better off by focusing your efforts on creating quality content that will entice, engage and enthrall audiences.
And don’t forget, the better your content, the more it will be shared. And the more it is shared, the better your rankings will be. So you’ll get those search engine optimization benefits anyway.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Thought for the day: Search engine optimization is important for content marketers but as this article illustrates it is not the be all and end all. Enticing content is key.