Website Building Tips

Website Building Tips > What makes for an effective business website?

An article from Matt Press, Splash Copywriters, about website building tips.

Matt Press Splash Copywriters

Matt Press – Splash Copywriters – Website Building Tips

If you’re the owner of a home-based business, then your website is everything.

All things being equal with whatever you’re selling, if the user experience is great, then expect your profits to soar.

But likewise, get it wrong and you’ll find your business lagging behind your rivals.

So how can you be certain of achieving success in the digital world?

Here are 3 website building tips, 3 things to consider when assessing your website.

Website Building Tip 1. Does your website put your customers at the heart of everything?

From design to copy, menu items to the checkout, make sure that your target audience will find your website easy to use. That means fast loading times, simple navigation, clear messaging, secure payments and easy access to customer service.

website copywriting tips

Website Building Tips

Website Building Tip 2. Is your website bringing consistency?

A website with consistent branding delivers a sense of welcome familiarity to an audience. The last thing a customer wants is a disconnected experience. Apply consistency to your logo, taglines, tone of voice and brand guidelines wherever they are, whether they’re sitting on your website, your social media platforms, your flyers, your business card and the like.

Website Building Tip 3.

Does your website help convert browsers into buyers?

Your content needs to be engaging, but it also needs to lead your visitors down a sales funnel. Much like Amazon and their ‘one-click ordering’, think of this concept in terms of clearly labeled and intuitive buttons. Your website also needs a solid architecture, so that browsers who spend a lot of time browsing are never too many clicks away from where you want them to be: the checkout page.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

I wish you every success in your own home business.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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About Mark Ford

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. Read my story at http://markfordsblog.com/about-mark-ford/ or http://markfords.com Helping you achieve your inner peace. Mark Ford, Home Business Lifestyle Coach.
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