What Makes A Good Blog Post

What Makes A Good Blog Post – How To Write The Perfect Blog

mark ford

Mark Ford

In this article prolific blogger Mark Ford shares some of his experience and reveals what makes a good blog post to help you attract free traffic from the search engines.

There is a kind of science when it comes to blogging, certain elements need to be in the right place to make it work, so in this post I am going to give you 6 tips on what makes a good blog post .

When constructing your post you need to think about the person reading it, why are they reading your post, what are they going to get out it at the end and how can you get them coming back for more to share in the value provided.

These are just some of the psychological elements for what makes a good blog post and now I will cover 6 basic elements you need to structure into your post to make it effective.

What Makes A Good Blog Post – 6 Elements To Incorporate Into Your Blog Writing

what makes a good blog post

What Makes A Good Blog Post

  1. Your Style Of Writing – The way you write your blog has a great influence on the person reading it and it will determine how long they stay on your site. My tip would be to write as though you are speaking to them personally. Think as if you were writing to a friend, make your post about them so that they can relate to you. I find this is more effective than just writing factual and as though you are writing a text book.
  1. Headlines – Your headlines are what grab your readers attention and you only have a few seconds. Your headlines and sub-headlines can be keyword driven, in other words terms that people are searching for in the search engines. Or they can be hard hitting, impactful or in your face like “OMG”, “WARNING” or “STOP”, I am sure you get the idea. Also you should be using a combination of headlines through your post. Your H1 is the title to the post, the H2 is your sub-headline and H3 headlines are what you use in the body of the content.
  1. Use Of Images – Always use images in your blog posts. There is a saying that an picture paints a thousand words. So when choosing your images you need to make them congruent with the topic that you are talking about. Also optimize your image for your keyword, you can do this by naming the image file by the keyword and incorporating the keyword in the “ALT” tag of your image.
  1. The Point Of Your Post – Usually when people read blog posts it is because they have a certain problem and are looking for a solution. So try and get in your readers mind, what are they suffering from,their pain points, their desires, what are they self aware about? Target these points and then lead them into your solution.
  1. Call To Action – This follows on from the previous point. Your post is leading them to take a specific action so you need a strong call to action in your post. These can be telling the person to “buy” your product, “subscribe” to your email list or “contact” you if they need any further help. People need to be told what to do so tell them.
  1. Length Of Your Post – The ideal length of your post should be anything up to 1,500 words. In order to get ranked in the search engines Google favours valuable content of this length. However, a balance needs to be struck between lengthy blog posts and a realisation that people’s time is valuable. If people see thousands and thousands of words in a huge text block they are likely to click off your page. Also this coincides with the use of images, use them to break up the text so it is pleasing to the eye.

So there you have my 6 tips on how to construct your blog post. To help you further I can offer you a free blogging report I have put together. It covers everything from content creation, structuring your blog and how to monetise your blog posts.

It is called Your Blog Content and you can claim your free copy by clicking the image below and registering your details.

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Home Business Blogging Tips with the Your Blog Content Report

You now know what makes a good blog post. If you implement what I have said and follow the tips in the free report then I am 100% confident you will be creating powerful and engaging blogs.


Related Posts

Mark Ford’s Blog Posts on Blog Structure – Click Here


Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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