A look at content marketing for online businesses – Content is huge at the moment… we’re all much more accessible these days.
An article from Matt Press, Splash Copywriters, taking a look at content marketing for online businesses.
Content is huge at the moment because businesses have finally cottoned on to the fact that, thanks to the popularity of handheld devices, we’re all much more accessible these days. We’re all potential consumers. We take our phones and tablets everywhere we go. We access the internet at work, on the train, in bed and in many more places. The digital world and digital economy never sleeps.
Content, content marketing, inbound marketing… if you own a business website and you pay attention to digital trends, you’ll be familiar with these terms.
The key question is, what do you need to know in order to save yourself some time and make more money?
Consumers are now hearing too much noise online. Every business has started publishing content, but as a brand, it’s important to have a strategy. In a nutshell, that means creating the right materials in the right way, and presenting it in the right format to the right audience. That’s it, really.
If you have a home-based, online business, you’ll have recognised the need for quality content. But your digital strategy shouldn’t be just about creating any old content.
Remember that you can’t please all the people all the time. Think about who your best customers are. Work out their demographic, what they like and what they don’t. Consider how they like to spend their spare time. How old are they? How do they like to consume their content?
Once you start thinking in these terms, you’ll start to build up a really good picture of your most valuable clients. Now it’ll be easier to look after them by tailoring messages just for them. You should be able to work out if they’re more into photos than text, heavy text readers or just scanners, if they have disposable income or they’re on a budget.
And so on.
Having an accessible audience is a good thing. It’s opened up a lot of new doors for a lot of businesses. Just make sure you think your content strategy through.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: brand strategy and content knowing your audience is becoming more and more important as consumers are more aware and have more power available to them through the digital devices that they have at their disposal.