A look at content marketing for online businesses

A look at content marketing for online businesses – Content is huge at the moment… we’re all much more accessible these days. 

An article from Matt Press, Splash Copywriters, taking a look at content marketing for online businesses.

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

Content is huge at the moment because businesses have finally cottoned on to the fact that, thanks to the popularity of handheld devices, we’re all much more accessible these days. We’re all potential consumers. We take our phones and tablets everywhere we go. We access the internet at work, on the train, in bed and in many more places. The digital world and digital economy never sleeps.

Content, content marketing, inbound marketing… if you own a business website and you pay attention to digital trends, you’ll be familiar with these terms.

The key question is, what do you need to know in order to save yourself some time and make more money?

Consumers are now hearing too much noise online. Every business has started publishing content, but as a brand, it’s important to have a strategy. In a nutshell, that means creating the right materials in the right way, and presenting it in the right format to the right audience. That’s it, really.

If you have a home-based, online business, you’ll have recognised the need for quality content. But your digital strategy shouldn’t be just about creating any old content.

Remember that you can’t please all the people all the time. Think about who your best customers are. Work out their demographic, what they like and what they don’t. Consider how they like to spend their spare time. How old are they? How do they like to consume their content?

Once you start thinking in these terms, you’ll start to build up a really good picture of your most valuable clients. Now it’ll be easier to look after them by tailoring messages just for them. You should be able to work out if they’re more into photos than text, heavy text readers or just scanners, if they have disposable income or they’re on a budget.

And so on.

Having an accessible audience is a good thing. It’s opened up a lot of new doors for a lot of businesses. Just make sure you think your content strategy through.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

I wish you every success

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money Publications.com

Main Blog: Mark Ford’s Blog.com

Six Figure Mentors Membership: Six Figure Mentors Elite Member

DEA Membership: Black Founder Member Digital Experts Academy

About Mark Ford

> Click Here To Learn More About Mark Ford <

Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email  Click Here To Contact Mark Ford <

Connect With Mark on SkypeSkype Mark Ford: nm.publications.mf

Connect with Mark on Pinterest

Become my Facebook friend  Connect with Mark on Facebook

Marks' Google Plus Profile  Google > Connect with Mark on Google +

Tweet with me  Follow Mark Ford’s Tweets

Mark Ford's Blog  Mark Ford’s Blog Home Page

Subscribe to my YouTube Channel  Click Here To Follow Mark Ford on YouTube

RSS  Subscribe to Mark’s Blog Updates

Related Posts

Thought for the day: brand strategy and content knowing your audience is becoming more and more important as consumers are more aware and have more power available to them through the digital devices that they have at their disposal.

Mark Ford – Content marketing for online businesses – Top

About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at https://markfordsblog.com/about-mark-ford/
This entry was posted in Content Marketing and tagged , . Bookmark the permalink.

Comments are closed.