Best Social Media Platforms For Marketing

Best Social Media Platforms For Marketing – The Facts & Figures On The Top 5 Platforms To Use For Marketing Your Business

Mark Ford

Mark Ford

So as a business owner you need to know the best social media platforms for marketing your business. We are in the early part of 2017 so I thought it would help you if I shared with you where you should be concentrating your marketing efforts for the year ahead.

Social Media is growing everyday, all the platforms are having new accounts registered daily. Why should this interest you, well this is where your potential customers are hanging out. So you need to know where they are and who they are so that you can connect with them.

Now this post is not going to give you any marketing strategies, what it will do is give you the nuts and bolts on how many and what kind of people are on the most popular social media sites.

You will then know the best social media platforms for marketing your products and services on so that you can maximize your return on your investment.

best social media platforms for marketing

Best Social Media Platforms For Marketing

 Best Social Media Platforms For Marketing – The Top 5


  • Over 1.6 billion registered accounts.
  • Over 1 billion daily users.
  • Over 900 million daily mobile users.
  • Around 30% of Facebook users are aged 25-34.
  • Approximately 84% of users are from outside of the US.
  • 77% of women who are online use Facebook and 66% of men online use Facebook

This is the most popular site and Facebook has a highly advanced marketing platform. This means that you can laser target people based on their interests and behaviours to find your ideal customer.


  • Over 1.3 billion users.
  • YouTube appeals to more people aged between 18-49.
  • 80% of YouTube users are from outside the US.
  • More than 50% of views are from mobile devices.
  • There is an even split between men & women who use it but men tend to spend more time on the platform.

YouTube is great if your are targeting a younger audience, especially on mobile devices. Video is very engaging and is a great place to showcase unique products, gadgets and product demos.


  • Over 320 million users.
  • Over 120 million monthly users.
  • There are 60+ million users from the US and 30% of accounts are registered in the Asia-Pacific region.
  • Around 38% users are aged between 15-35.
  • Very popular for journalists with around 24% of registered accounts.
  • Slightly more popular with males online.

A micro-blogging site where people share quick bits of information using a 140 character post, known as a Tweet.

Twitter is mainly a news sharing site, therefore it is perfect for writers, bloggers and journalists to share breaking news.


  • Over 100 million users.
  • Women use Pinterest more than men with 44% of women online compared to 16% of men online.
  • The age range for Pinterest users are between 18-49.
  • Three quarters of users use their mobile devices.

Pinterest is mainly a graphics driven platform People “Pin” images to boards. Great for sharing information on women based niches such as wedding planning, interior decoration, cosmetics, hair and recipes.


  • Over 400 million registered users.
  • Around 75% of all users are from outside the US.
  • Slightly more popular with women with 31% of all women online as users, compared with 24% of all men online.
  • A young audience with 55% of 18-29 as registered users, along with 28% of 30-49 as users.
  • Very popular with top brands using the platform for marketing their products.

Great if you are targeting young users with mobile devices. Especially visually based content such as images or videos.

In this post I have shared with you 5 of the best social media platforms for marketing your business. This shares this information with you to see which platform is better suited for your products and services.

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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at
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