Why your brand needs a good story.
An article from Matt Press, Splash Copywriters, about why your brand needs a good story – what’s in it for them?
Regardless of what industry you work in, what you’ve got to sell, what you’ve got to say, how successful your business is or who your target audience is, customers only care about one thing: what they’ll get out of knowing you.
As the owner of a home-based business, you must appreciate that there are many different ways of transmitting the benefits of what your brand and your products or services have to offer. The trick is to work out how to serve up the right message to the right person at the right time.
Most of us are aware that marketing usually has to be addressed in three ways. Firstly, you must attract interest. Then you need to usher them down a conversion funnel and blah, blah, blah. Let’s be more precise – how can you drum up interest in your business on any level?
Your brand needs a good story – embracing the art of storytelling
I think that embracing the art of storytelling would be a great start.
Most great brands have been built off the back of a good story. Maybe they’ve solved a huge consumer problem, invented something new or illustrate an inspiring rags-to-riches rise. But stories play a bigger role than that. They often are the difference between a piece of content that generates traction and one that’s just flung out into the ether to rot in the u-bend of the internet.
Now we’re moving on to particular marketing campaigns.
As humans, we’re all wired to love stories. They conjure up interest, emotion and excitement – three active things that contribute towards creating brand loyalty (and that means returning paying customers).
There’s a reason why John Lewis, Sainsbury’s and the like all seem to have an annual competition to see who can come up with the biggest tear-jerker ad at Christmas team.
They want to create a memorable ad that gets people talking. So the next time you talk about your business and what you’re selling, why not get creative? Talk about your business in a way that captures the imagination. And above all, tell a story.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: tell a story and engage your audience.