How powerful is email marketing in 2015?
An article from Matt Press, Splash Copywriters, looking at email marketing 2015.
Many people consider email marketing 2015 to be a tired, old-school marketing strategy that has no place in today’s world.
However, it’s hard to argue with the stats. The fact is, we all send a lot of emails. Over 100billion emails are sent and received every single day.
As business owners, we’re all interested in where our potential customers are – actually though, they’re often to be found sitting right in front of a home computer looking at their inbox.
Now that we’ve established how emails are still extremely well used, one key question remains: how do you get your emails opened? Because let’s not forget that the best email list in the world is useless if the people on your list never read anything you say. Nothing happens until your email marketing 2015 gets opened.
The key metric we’re looking at, then, is click-through rates. Here are some email marketing tips to increase your click-through rate and engagement.
Email Marketing 2015 – Tip One – Create engaging content.
This is a no-brainer from a business point of view, but also technically too. Email service providers like Gmail, Hotmail and Yahoo will look at your open rates, bounce rates and the like to determine whether you’re email should be sent to the recipient’s junk folder.
Email Marketing 2015 – Tip Two – Pick you email title carefully.
There are several different approaches here, depending on what your campaign is. Your email title could be entertaining, interesting, curious, strange or professional and credible. Just think about your target audience and what’s most likely to resonate with them.
Email Marketing 2015 – Tip Three – Make your important points early.
Assuming someone does click on your email, you’re going to need to be succinct and benefit-driven. Emails are still extremely well used, but that also means that we’re pickier about what’s worth investing time in reading and what isn’t.
Email Marketing 2015 – Tip Four – Timing is everything.
You know your prospects better than anyone, so send your email at a time when they’re most likely to engage with whatever you’ve got to say.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: email marketing is alive and kicking. Do you agree? – Leave a comment below to continue the conversation.