5 home business copywriting secrets that will ensure your copywriter always hits the spot!
An article from Matt Press, Splash Copywriters, looking at 5 copywriting secrets to get the results you need for your home business content writing.
Hiring a professional copywriter to help with marketing your home business brand is definitely the way to go as far as investing in your business but how can you ensure that your new content creator produces the results that you need?
Okay, these creative people don’t usually need too many instructions when it comes to writing about topics but we’ve found 5 excellent tips that will remove all doubt from the situation whatsoever. Please take a look if you are thinking of handing your home business marketing tasks over to a copywriter in the near or immediate future.
Only hire a proven copywriting professional
There are plenty of copywriting services that will be happy to work for your brand but not all of them will have the tools for the job. Avoid article mills and never go for an overseas writer who will accept very low rates. These people are cheap for a reason and they won’t be able to do your marketing strategies any justice at all. Always ask for portfolios and don’t be worried about speaking to their existing clients.
Offer criticism when it counts
If your chosen copywriter doesn’t hit the spot with their first attempt, always point out the shortfalls without exception. Quite often it will take a little while before both parties are synchronised and it will be worth it in the end. Describe your goals in a clear manner and allow them to add any input that is relevant.
Ask for samples
If you have a large project on the go, instead of waiting for your copywriter to complete the task, ensure you get regular samples and updates at regular stages. This will allow you to correct any issues before the bulk of the work has been completed and can save a lot of time and heartache later down the line.
Once you’ve handed over a project to your home business copywriter, ask them for an outline to see if you are both on the same page. This will cut down the risk of any misunderstandings and you’ll be able to make the necessary tweaks before they get cracking.
Explain your requirements in detail
Always show as many examples of what it is that you want when starting a new content project with your writer. A visual body of work is often far better to draw from than your own instructions. This will make their job easier and you will usually save time and be able to get on with your own responsibilities in the meantime.
Follow these 5 home business copywriting tips and both you and your chosen copywriter will soon be making sweet content together!
I wish you every success in your home business copywriting.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: invest in marketing, invest in a copywriter or both?