Does your writing need to have Google in mind?
An article from Matt Press, Splash Copywriters, about whether your writing needs to have Google in mind.
Websites need to communicate with search engines, there’s no doubting that. With websites and website copy, we have a chicken and egg situation.
Your copy needs to be created for customers, but customers won’t ever read what you’ve got to say unless your Search Engine Optimisation strategy is working.
So onto Search Engine Optimization.
Putting link-building techniques and on-site optimisation to one side, what about keywords and writing style?
Much is said about keywords and keyword density, but really, the optimal approach to writing for business is to write for people first and search engines second. This is especially true in light of Google’s recent changes, as they’re becoming laser-focused on delivering a more effective customer experience.
Basically, in years gone by, Google would only look out for specific keywords. If you were an electrician and the word ‘electrician’ didn’t appear on your website, you’d potentially have a serious problem on your hands.
But nowadays, Google’s ranking algorithm is much more sophisticated. Google can now be much more intuitive, by interpreting meaning throughout your content. Let’s use that previous example.
Perhaps you’re an electrician who works in London and has an office address on a contact page? Google now has the ability to piece together different parts of the jigsaw so that, if someone searched for ‘electrician in London’, your website would show up even if you didn’t have the exact keyword or phrase ‘electrician in London’ within any section of body copy. The algorithm is smart enough to tell that you’re an electrician from one piece of text and also that you’re in London.
What does that mean for your approach to writing then?
It basically means that you don’t have to worry about precisely which keywords you need to incorporate, so long as there’s a natural smattering of logical phrases. To this end, you can forget about SEO and concentrate on your customers.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your search engine optimization work and home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: is SEO dead so that we do not need to worry about keyword density so much for our home businesses?