Guerrilla Marketing

How guerrilla marketing can make you famous in any business, home business or otherwise!

An article from Matt Press, Splash Copywriters, looking at how guerrilla marketing can make you famous.

Matt Press Splash Copywriters discusses guerrilla marketing

Matt Press – Splash Copywriters

Whether your business is a home-based one or not, you’re going to need to be different in order to be successful. That means standing out. Which is tricky to do, because it’s a cluttered world out there, particularly concerning running digital businesses.

Fortunately, you do have options, especially if you’re creative.

Unconventional, whacky marketing tactics can have a massive impact. Guerrilla advertising is much like guerrilla warfare: placing ambushes, sabotages, raids and elements of surprise within the digital marketing industry.

Guerrilla Marketing – A Low Cost Tactic!

Despite it often being a low-cost tactic that delivers maximum results, it can be a risky business when the reputation of your brand is on the line.

Guerrilla marketing undoubtedly provokes very strong opinions and emotional responses.

Alternative advertising styles demand lots of imagination and creativity. You want to take your audience by surprise, make an enduring impression and create loads of social buzz. You can be far more impactful with guerrilla marketing and the ultimate aim is to strike the consumer at a more personal and memorable level.

Once something’s ingrained in the memory it’s hard to let it go, so it’s really important to get guerrilla marketing right. Or at least, not to get it wrong. There’s a fine line between fame and infamy. 

So, who’s famous for getting guerrilla marketing right?

In terms of big brands who have got it spot on, you can’t get much better than seeing Coca Cola ‘spreading a little happiness’. An example of the Coca-Cola Happiness machines is one that was put in a bus shelter in Uppsala, Sweden offering 185 days of summer. The people at the bus stop were filmed without their knowledge to capture their reactions when they got some ‘summer happiness’ in the middle of the dark and cold winter. The Coke vending machine lights up and catches the attention of the people waiting for the bus. Seconds after that a projection of a Swedish summer meadow was shown, heating lamps, audio from singing birds, an artificial sun and projections of beautiful growing flowers on the ground appeared. 

However, guerrilla marketing is really suited to small businesses on a tight budget that need to reach a large audience. It can get you noticed, set you apart from the competition and give your business a reputation for being fun and quirky. Everyone wants to go viral after all.

The Blair Witch project. 

An example of how this kind of marketing can make you famous is shown really well by the 1999 film, The Blair Witch project. 

With a budget of around $50,000 and no stars or script, University of Central Florida Film School pals Daniel Myrick and Eduardo Sánchez successfully removed the line between reality and fiction. 

To create a buzz and catch the public off guard, Sánchez created a website devoted to the Blair Witch — a woods-based specter who’d been snapping up Maryland kids for the last century. Although the legend was completely fictitious, it was soon going viral and thousands of people were terrified of the Blair Witch. Even when the actors who played the film students started doing interviews about the movie, many across the country refused to believe the Blair Witch wasn’t real. 

The film’s tagline really set the scene for this genius piece of marketing:

“In October 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.”

And shaky, low-quality footage appeared as an edited-down version of recovered footage. Although it was a new cinematic experience that justified the low-budget look of the film you could argue that without the inventive guerrilla marketing behind it this wouldn’t have dominated at the box office and grossed $250 million worldwide.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

Read More Articles From Matt Press At This Link <

I wish you every success in your home business marketing.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

Nice Money Publications

Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.

Business Website: Nice Money

Main Blog: Mark Ford’s

Six Figure Mentors Membership: Six Figure Mentors Elite Member

DEA Membership: Black Founder Member Digital Experts Academy

About Mark Ford

> Click Here To Learn More About Mark Ford <

Contact & Connect With Mark Ford

Sign up for a free 7 day bootcamp by email Click Here To Contact Mark Ford <

Connect With Mark on SkypeSkype Mark Ford:

Connect with Mark on Pinterest

Become my Facebook friend Connect with Mark on Facebook

Marks' Google Plus Profile Google > Connect with Mark on Google +

Tweet with me Follow Mark Ford’s Tweets

Mark Ford's Blog Mark Ford’s Blog Home Page

Subscribe to my YouTube Channel Click Here To Follow Mark Ford on YouTube

RSS Subscribe to Mark’s Blog Updates

Related Posts

> Guerrilla Marketing principles

Thought for the day: being creative is good but if you do guerrilla marketing keep it relevant to your brand and follow the tips in the article above.

Mark Ford – Guerrilla Marketing – Top of Page

About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at
This entry was posted in Home Based Business and tagged , , . Bookmark the permalink.

Comments are closed.