Got a website? Then look at this home business website checklist.
An article from Matt Press, Splash Copywriters, offering some website tips and looking at factors connected to a home business website.
There are many factors that contribute towards having a good home business website.
The trouble is, when people want their own home business website, they tend to only focus on one or two aspects, be it design, UX, content or whatever.
So with that in mind, here’s your all-important home business website checklist:
• Search Engine Optimization
Have you done everything you can behind the scenes to optimise your website?
Do you even have the ability to create metadata in your Content Management System?
Does your content have the right keyword density?
Page one of Google trumps beauty every time, because there’s no point having the prettiest website in the world if no one ever finds it.
• Home Business Checklist > Content
There are three things to remember about content.
Firstly, quality content contributes massively to Search Engine Optimization, so it’ll help your home business website get found.
Secondly, because everyone’s so used to traditional marketing tactics, we’re ignoring a lot of them. So to drive traffic to your website, we have to use content to draw people in. That means your content has to be engaging.
And thirdly, a lot of home businesses have subsequently become aware that they need to use content to engage with people, so spend a lot of time on your content – yours has to be better than theirs.
Is your home business website set up so that you can actually see whether your calls-to-action are generating leads, and leads into sales?
Make sure all the necessary coding is in, so that you can use Google Analytics and Google Webmaster to pick apart everything you need to know. Your home business website is your shop window, so it’s vital that you’re on top of how your audience is finding you, what they’re doing and where they’re going.
Is everything about your home business website geared up to sell? Are you targeting the right audience?
You should have a very clear idea about who your best customer is, what they like to read and how they enjoy reading it. Once you know who you’re trying to sell to, you can tailor your website accordingly.
Is your website socially savvy or a bit ‘dad at the disco’?
I think we all know the importance of social media by now. SEO, reputation, leads – a solid social media strategy can do it all.
So therefore, your home business website needs to be social, to be part of that strategy. There need to be clear links to whatever social media platforms you’re using and, likewise, your social media pages need to be reflect the tone and feel of your website. Any disconnection between the two only puts another preventable barrier in the way of a sale.
In summary, people say that you should never wait for the perfect conditions to do something in business because it’ll never happen. That’s true, but for something as important as a website, you need to be thoroughly prepared.
Follow my home business website checklist and you won’t go far wrong.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success
Mark Ford ñ Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: driving traffic through paid marketing is not the only way, website networks work as well!