Online Marketing Strategy – Five Critical Strategies for Your Business Success
All too often, online marketers focus on the tactical side of things (what do I say to whom, etc.) without really appreciating that the right tactic, no matter how brilliantly employed, will not produce the desired result if the overlying strategy is flawed.
My aim here is to outline five strategies that are critical to success in online marketing. With these strategies firmly in place, even imperfect tactics can yield positive results.
Online Marketing Strategy 1. Treat Your Online Business As A REAL Business
One of the advantages of online marketing is also one of its biggest disadvantages. By that I mean that the price of getting started is low, (often less than $1,000 and sometimes substantially less), that the new entrepreneur does not really feel they have made any real investment. That is, there is no incentive to put in a lot of time and energy into getting started today. In addition, most people already have a full life and adjusting habits and priorities to make time for a new business can be a challenge.
In order to achieve success in online marketing, you have to treat it as a real business long before it starts yielding real business returns. Act as if you had invested $250,000 into a franchise, follow the fundamentals, and get into positive cash flow as quickly as possible. Do not ignore this online marketing strategy.
Online Marketing Strategy 2. Create Space
Especially when first starting out, you need to create time and space so you can implement your online business strategy. This means physical space that, ideally, is dedicated to business activities, a space in time (your business hours) for when you will be working on your business, and space from your other commitments to allow you to focus on the work at hand. Once you have these set, you should protect and observe them as if your business depends on it … it does!
Online Marketing Strategy 3. Stay on the Right Side of the Gain Line
You need to focus your activities on staying on the right side of the “gain line,” the line between activities that pay, and those that do not. In online marketing, we only get paid for a couple of things: a) promoting our goods or services, b) growing our teams and ensuring they are following your lead. Other necessary activities such as personal development, training, and reading inspirational material are all non-profitable activities and should take place outside of your dedicated business hours. This is a vital online marketing strategy.
Never mistake activity for productivity and never mistake movement for progress.
Online Marketing Strategy 4.
Take Massive, Imperfect Action
There is a saying that imperfect action is better than perfect inaction. You need to pick your marketing and recruiting tactics and get started. Do not wait until you have perfected your approach. Get started now. Don’t worry too much about your numbers or opt ins. Whatever they are, they will get better over time, but only through practice. And, whatever they are, if you double your input, you’ll also double your output. It is often said that it is easier to build an online marketing business quickly than it is to build it slowly. Many marketers are unaware of this online marketing strategy.
Online Marketing Strategy 5. Be Consistent and Persistent
My final suggestion for your online marketing strategy.
Having started, it is important to take consistent and persistent action. Studies in other industries have shown that prospects, clients, and customers identify quality with consistency. Everyone, prospects, team members, even the search engines are more impressed with consistency than with one-time events, even those of epic proportion. It is like the tortoise and hare.
And, of course, you have to persist. You can’t reach your goals by stopping before you get there. An important online marketing strategy.
There you have, in no particular order, five key points to online marketing strategy that will serve your business well.
To find out how you can put put a simple but effective online marketing strategy in place in your business click the image above NOW!
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I wish you every success
Mark Ford – Attraction Marketing – Top of Page