4 Online marketing tips for small businesses that actually work
An article from guest blog writer, Matt Press, Splash Copywriters, looking at 4 Online marketing tips for small businesses that actually work
As if running your own home business wasn’t challenging enough, devising and running a marketing strategy can be extremely time consuming and not always fruitful. So with this sobering thought in mind we have dug deep and come up with 4 online marketing tips that will not only save your valuable time but should also ensure that your online marketing efforts are justly rewarded.
Online Marketing Tip One – Match your online and offline marketing efforts
Try to stay as consistent as possible as far as your joint marketing strategies are concerned because they are both of equal importance. Your brand needs to be out there on all relevant platforms in order to maximise your chances of meaningful exposure. Both online and offline marketing are effective when approached correctly and you will find that they will reinforce each other in a way that brings in excellent results.
Online Marketing Tip Two – Content is still king, it always will be
Your online content must be both informative and engaging because your potential customers will have no time for pushy sales talk. Try to offer some helpful tips that will add value to your copy and always encourage your audience to return the compliment by way of constructive feedback. This is especially true if you have a social media page because when you are being seen as both helpful and honest, your brand will benefit in kind.
Online Marketing Tip Three – Never neglect your online marketing campaign
We’ve all done it before; when you launch your online marketing campaign, you throw everything into it and spend hours setting up your social media pages. But just remember to dedicate at least 15 minutes per day to this strategy. Those updates needn’t be golden nuggets of information but if that source runs dry, your pages will soon be a popular place for digital tumbleweeds to hand out instead of potential and existing customers.
Online Marketing Tip Four – Try to narrow down instead of spreading yourself too thin
Your website is the obvious central point for your products and services but what other platforms should you be investing your time and efforts into? There is social media, videos, emails and many types of digital media that can be utilised but you are better off sticking with two or three at the outset. This will allow you to concentrate and focus your efforts in a positive way. It is all too easy to become overwhelmed as far as digital marketing for small businesses is concerned and by using the tools that you are most comfortable with, you can ensure that you can both monitor and plan your online marketing without taking too much time away from the actual running of your business.
Running your business from home can be an incredibly rewarding and lucrative strategy, by following these 4 online marketing tips you could soon be expanding in a positive manner that leads to an exciting future for you and your brand.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: online marketing tips help you only if you take action!