How can you reach out to new home business customers?
An article from Matt Press, Splash Copywriters, looking at reaching out to your home business customers.
With most brands starting to answer the call to create more ‘homegrown’ value for their customers via content, is it time for you to hire a copywriter for your home business?
As the owner of a home-based business, you probably don’t have the time needed to plan and execute stellar content. You might not even have the appropriate skillset, nor the inclination. But so long as you recognise this, that’s all good.
Why not find someone who can create the content that will connect with new audiences?
Great copywriters combine PR with content marketing to stir up emotions within a particular framework or narrative theme.
As the saying goes, facts tell, while stories sell. A talented writer will know how to embrace the art of storytelling to reveal the best side of your home business.
When I think of a brand that tells a great story, one example that springs to mind is Guinness. Their PR track record speaks for itself.
Take their basketball commercial for instance. It drummed up an impressive 3 million views within four days of online release.
But importantly, Guinness has always recognised the differing trends in the marketing world and has constantly moved with the times. From their killer marketing taglines and the critically acclaimed ‘surfer’ campaign, right through to the Guinness penguins and the ‘empty chair’ idea.
In a nutshell, Guinness adverts have always been unique, modern, simple and impactful
Do you think you can position your home business brand for your home business customers in the same way? If not, it might be time to look for some outside help.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in reaching out to your home business customers.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
Business Website: Nice Money Publications.com
Main Blog: Mark Ford’s Blog.com
Six Figure Mentors Membership: Six Figure Mentors Elite Member
DEA Membership: Black Founder Member Digital Experts Academy
About Mark Ford
Contact & Connect With Mark Ford
Skype Mark Ford: nm.publications.mf
Connect with Mark on Pinterest
Connect with Mark on Facebook
Thought for the day: Do you like to write? – No, then content marketing is key to reaching out to your home business customers – hire a copywriter like Matt Press.