Reaching Home Business Customers

How can you reach out to new home business customers?

An article from Matt Press, Splash Copywriters, looking at reaching out to your home business customers.

Matt Press Splash Copywriters

Matt Press – Splash Copywriters

With most brands starting to answer the call to create more ‘homegrown’ value for their customers via content, is it time for you to hire a copywriter for your home business?

As the owner of a home-based business, you probably don’t have the time needed to plan and execute stellar content. You might not even have the appropriate skillset, nor the inclination. But so long as you recognise this, that’s all good.

Why not find someone who can create the content that will connect with new audiences?

Great copywriters combine PR with content marketing to stir up emotions within a particular framework or narrative theme. 

As the saying goes, facts tell, while stories sell. A talented writer will know how to embrace the art of storytelling to reveal the best side of your home business. 

Pint of Guinness

Pint of Guinness

When I think of a brand that tells a great story, one example that springs to mind is Guinness. Their PR track record speaks for itself.

Take their basketball commercial for instance. It drummed up an impressive 3 million views within four days of online release. 

But importantly, Guinness has always recognised the differing trends in the marketing world and has constantly moved with the times. From their killer marketing taglines and the critically acclaimed ‘surfer’ campaign, right through to the Guinness penguins and the ‘empty chair’ idea. 

In a nutshell, Guinness adverts have always been unique, modern, simple and impactful

Do you think you can position your home business brand for your home business customers in the same way? If not, it might be time to look for some outside help.

Matt Press – Splash Copywriters Accreditation

Splash Copywriters“Matt Press is an experienced copywriter who has written words for some of the UK’s biggest brands, such as Sky, Three and Vodafone.

Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes. Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <

Read More Content Marketing Blogs At This Link <

I wish you every success in reaching out to your home business customers.

Mark Ford

Mark Ford

Mark FordMark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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Related Posts

Thought for the day: Do you like to write? – No, then content marketing is key to reaching out to your home business customers – hire a copywriter like Matt Press.

Mark Ford – Home Business Customers – Top of Page

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Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at
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