Selling And Content Marketing – People Don’t Want To Be Sold To!
An article from Matt Press, Splash Copywriters, about content marketing noting that people don’t want to be sold to.
With an online, home-based business, you’re going to have to create – or at least get someone else to create – a lot of quality content. There are two fundamental problems with this.
Firstly, almost every business is now creating some sort of content. Not only does all this noise make it harder for your brand to cut through the clutter and get heard, but also, all this content increases the chances of consumers zoning out to your key messages. Can’t see the wood for the trees, and all that.
Secondly, the very nature of how you communicate to consumers will take on more significance, which will perhaps test your level of creativity. Infographics, podcasts, powerpoints, white papers, comic strips… every form of content marketing has been predicted for great things. Yet while fads and trends come and go, the common word remains.
Essentially, people don’t want to be sold to. And consumers aren’t stupid. If your hastily-assembled infographic is a weak, sloppy way of trying to convey a latest discount in a less-than-obvious way, they’ll know. The challenge then, is to narrow the wide disconnect that usually exists between content creators and consumers.
That’s why you needn’t worry about getting too fancy with your content marketing. There’s nothing wrong with blogging, reviewing and then syndicating that content around your various channels. If your copy (and concepts) are good enough, people will read, website visitors will come and customers will buy.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your own home business and content marketing work.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
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Thought for the day: Do you want to be sold to or make the choice what to buy?