Social Media And Marketing

Social Media And Marketing – Beginners Tips On How To Use The Social Media Platforms To Market Your Products & Services 

Social media seems at times to be taking over the world but social media and marketing go hand in hand for businesses to showcase their products and services.

Mark Ford

Mark Ford

Today I want to share with you some really valuable tips regarding social media and marketing especially if you are new to digital marketing on the major social media platforms.

Social media can be quite daunting at times as there is lots going on and an overwhelming amount of information to digest. It can be even more daunting if you are trying to use social media to market your business and the products and services that you offer.

The major platforms are constantly changing their algorithms or policies so it can be frustrating to keep up with them. The fact is though, if you have a business of any type, you need to use social media as that is where you potential customers are hanging out on a daily basis.

By the end of 2016, which is only a few months ago, there were approximately 2.8 billion people on social media. That was a rise of 21% from the previous year. So as you can see it is only going to get more popular in the coming years. That’s what makes it such a great opportunity for home business owners.

So I thought I would write this post mainly for social media marketing beginners but also experienced marketers can take some value out of what I am about to share.

Social Media And Marketing – How to Use It If  You Are A Beginner 

social media and marketing

Social Media And Marketing

Social Media And Marketing – Pick Just One Platform

There are lots of social media platforms and it is easy to get overwhelmed if you are a beginner and try to use too many too soon.

What you should be doing is pick one platform and then learn the ins and outs of that platform to master it before you move onto any more.

Try to visualize who your perfect customer is and establish what platform they hang out most on and then use that platform. If you don’t do this then you can waste a lot of time and effort because you may be marketing in the wrong place.

Social Media And Marketing – Create Your Full Profiles

This is a very important step. Make sure that you have filled out your profiles with all the information about you and your business.

The main reason social media was created in the first place was to give people a platform to connect socially. Now conducting business is just as an important element so you need to give people the chance to connect with you and your business so that you can build a relationship with them. By doing this you will get people to know, like & trust you.

Here are three really important things to put into your business profiles.

  1. Use a photograph of yourself. Make sure you are looking forward so that people can make an instant connection with your eyes as this will gain their trust and they can see you as a real person.
  2. You must write a very honest description of your business and what you can offer.
  3. Always put the link to your website into your profile. You want people to click on that to find out more about your business.

Social Media And Marketing – Post Valuable Content

This is very important. People like and share high quality content which is called viral marketing. Basically other people are doing the marketing for you.

So the content you post has to be high quality, informative and entertaining. You need to share content relating to your business, but not in a way where you are constantly promoting your products as people will get fed up with you and unfollow you.

You can share articles, videos, images and motivational quotes to name a few and you should post regularly but not every hour as that could be regarded as spammy.

If you implement these tips that I have shared with you on social media and marketing I would really like to hear how you get on so please leave me some feedback in the comments below. If there is anything else I can help you with regarding marketing on social media then please contact me here.

I wish you every success in running your home business from anywhere in the world and profiting from social media marketing.

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Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at
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