Social Media Pros And Cons – The Good And The Bad!
Social Meda Tips for building a sociable business from Matt Press, Splash Copywriters.
An article from Matt Press, Splash Copywriters, explaining some social media pros and cons looking at the difference between the different social media platforms.
Having an active social media presence is important for any successful business, but it’s especially vital for anyone who is starting or managing an online, home-based business. The trouble is, there are loads of different social networking platforms out there, so it’s crucial to understand the social media pros and cons of each one. Only then can you create the optimal strategy for you.
Social Media Pros And Cons > Facebook
Facebook is possibly the biggest social networking platform of them all and the one that kick-started the social markets for everyone else.
Pros: Facebook still boasts the greatest network in terms of numbers, holding the largest percentage of users compared to any other social network. Facebook’s strength lies in its accessibility, so if you’re just starting out it’s perfect to get connected; start with your local area and contacts and build from there. Facebook remains a safe bet to promote, attract or engage with your customers.
Cons: Due to Facebook’s open policy, while it’s easy to build a huge friends list and fool yourself that your network is growing, it may not be. Unlike with tailored social networks, you could end up with a database of useless customers. Also, it’s mainly for B2C brands, not B2B.
Social Media Pros And Cons > Twitter
Twitter is now the fourth-biggest social network and with its emerging video service it’s bound to grow from here.
Pros: If utilised properly, Twitter can be the greatest social assistant to any budding business. It’s possible to build a reliable circle of followers that share similar interests, so for any business looking to sell a product or a service it’s important for their voice to be heard by like minded people; this is the advantage of Twitter over Facebook. Just get following, tweet a lot and direct message where possible. It’s also great for collaborating and building a network.
Cons: The obvious negative is its accessibility. Once you have a strong following, it’s easy to promote what you’re selling and normally you’ll get a good response. However, starting out can be challenging and gaining a strong stream of followers takes time and patience.
Social Media Pros And Cons > Instagram
Instagram is the fasting-growing social network and provides users with a unique imaging service.
Pros: Instagram is adding users at a rapid rate, so it can bring your business a lot of attention. Instagram will allow you to share pictures of your product or service in a way that words can’t quite describe. The service is quick and Instagram still provides the best and easiest way to share images on the web, despite developments from Facebook and Twitter. Helpfully, Instagram is powered by Facebook, so gathering friends has become easier than ever as the two are fully integrated. That’s very useful for product placement.
Cons: Aside from image-based content, there’s not much else to Instagram. If your images are attractive and eye-catching you’ll gain some followers but sometimes it’s not possible to do this and as they say, ‘the camera doesn’t lie’. There will be some business that really put Instagram on the backburner and focus more on text-based networks. In a nutshell, Instagram is great if you’ve got quite a visual product or service to sell.
Social Media Pros And Cons > LinkedIn
LinkedIn has become synonymous with business, and building contacts on the site has become a fantastic way to network, here are the pros and cons.
Pros: LinkedIn is fantastic for detail and for exposing the people behind your brand. If you optimise your profile for SEO then you’re likely to pick up contacts very quickly and bridge the gap between a business and its staff. LinkedIn is also a great way to cement a meeting or a coffee break with something more than just an email address, get connected on a professional and advanced level. Try and connect with everyone you meet to build a bigger database.
Cons: The downside to LinkedIn is its efficiency to act as a ‘social’ network. You can build a good following but it’s strongly advised by LinkedIn experts to only connect with those that you have met; this means that LinkedIn may take time to become effective.
Being a start-up, you may not know a huge amount of people, therefore don’t be tempted to just search your industry and click ‘connect’ on everyone on that list; it wont help. As with Twitter, building a reputation and a solid list of connections takes time.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
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Thought for the day: now you can network with the world. In times gone by you networked locally. How times have changed!